GenY Medium comes on board as digital partner for Kaapi Machines
As part of this mandate, GenY Medium will run hyper-targeted performance marketing for Kaapi Machines
GenY Medium (GenY) has been roped in as the digital partner for Kaapi Machines, who are the leading suppliers of commercial-scale coffee machines used at hotels, large scale office spaces, restaurants and coffee shops (Third Wave Coffee Roasters, McCafe etc).
As part of this mandate, GenY Medium will run hyper-targeted performance marketing for Kaapi Machines to generate qualitative and quantitative results from their marketing strategy. Kaapi Machines already services clients such as Facebook, Ikea, Blue Tokai, WeWork, McCafe, ITC Group of Hotels, Marriott and others.
Co-Founder & CEO of GenY Medium Yashwant Kumar said: “We are looking forward to working with Kaapi Machines as this will help strengthen our presence in the innovations and solutions sector. Our performance-driven approach and focus on leveraging the right set of enabling technologies will certainly deliver the desired business results for Kaapi Machines.”
Abhinav Mathur, CEO of Kaapi Machines added, “We are excited to get on board GenY Medium as our digital media partner. Their expertise in the digital space and comprehensive strategies to activate all the right amplifiers for our marketing and sales funnel gives us much to look forward to.”
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