Fossil ropes in Nick Jonas as brand ambassador for 2025
The singer-songwriter will be part of a worldwide campaign for the brand
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Published: Nov 14, 2024 1:07 PM | 1 min read
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Fossil has announced a partnership with Nick Jonas. The singer-songwriter will become the brand’s global watch ambassador for 2025 - 2026 with a worldwide campaign set to launch in the back half of 2025.
“I’ve been a longtime admirer of watches, and Fossil was my very first as I was growing up, so this partnership is truly a full circle moment for me,” said Nick Jonas. “I’m excited to work with the incredible Fossil team and bring my creative input to their process to design something special for watch lovers everywhere.”
“As we continue to redefine Fossil at the global level, we’re searching for like-minded talent that not only resonate with but also embody our consumers worldwide,” said Franco Fogliato, Chief Executive Officer of Fossil Group, Inc. “Nick Jonas is a force in music and fashion and has been an authentic brand fan for decades, making the choice clear. We are confident our shared values will make this a fruitful partnership that underscores our position as a pioneer in the accessories world. We are honored to welcome him into the Fossil family.”
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