e4m MarTech Fridays: Experts to share insights on data-driven marketing mindset today

At the e4m webinar, MarTech experts will spell out how companies can create a strong, data-driven culture

e4m by exchange4media Staff
Updated: Jun 5, 2020 9:14 AM

Post- COVID 19, the brands that will thrive are the ones that leverage data for their campaigns and strategies. This data on their ROI will help impactful marketing strategies for their consumers.

The e4m Webinar series MarTech Fridays will focus on ‘Data-Driven Marketing Mindset.’ The panellists who will be sharing their views on the topic are Pankaj Gupta, Sr.EVP (Sales) & CMO, HDFC Life; Sujatha V Kumar, Head of Marketing (India & South Asia), VISA; Sagar Boke, Head Marketing, Food Business, Tata Consumer Products; Tarika Soni, Head of Commercial Strategy & Ad Monetization Snapchat Inc; Swita Charanasomboon, Marketing Director, APAC, Taboola; and Archana Sinha, Senior Director Marketing, Salesforce. The session charge for the virtual session will be Vishal Chinchankar, Chief Digital Officer, Madison World.

The panellists will touch on topics like the objectives for which marketers rely on data and analytics; marketing activities where data and consumer insights can help marketers; the various ways organisations can assess the ROI on the investment they make on various data and data analytics tools and solutions; and how companies can create a strong, data-driven culture.

The webinar will take place on Friday, June 5th, 2020 at 4 PM. To join the discussion, register on ZOOM. The virtual panel discussion will also be simulcasted on our Facebook and Twitter pages.

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