Disney+ Hotstar names Dream11 as co-presenting sponsor for IPL 2020

The platform has also onboarded 11 other key sponsors

e4m by exchange4media Staff
Updated: Sep 15, 2020 5:44 PM
Disney Hotstar

Disney+ Hotstar has announced Dream11 as the co-presenting sponsor of the 13th edition of the Dream11 IPL.

The platform has also onboarded 11 other key sponsors - Boost as the co-powered by sponsor and 11 associate sponsors including Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank, Great Learning, MX Player, Kingfisher Calendar and AMFI (Association of Mutual Funds in India).

The key advertisers of Dream11 IPL 2020 are Procter & Gamble, Lenskart, Kelloggs, Himalaya, Apple, Intel, JSW, Ikea, Jeep, Urban Company, Sleepwell, JBL, Visa, Mastercard, and CarDekho among others.

Nitin Bawankule, President, Ad Sales, Star & Disney India, said, “Dream11 IPL 2020 will be a major catalyst for viewers and fans, who are longing to see their favourite stars back on the field. We have created avenues for interactive advertising innovations which enable brands to engage with their audience more effectively. This has resulted in interest and investment from prestigious brands across categories as varied as auto to e-commerce to banking. All of this, coupled with enormous interest from viewers and fans, makes us confident that this year’s Dream11 IPL will be a resounding success.”

Disney+ Hotstar has also added new features to the interactive Watch’N Play social feed that allows a nationwide virtual community of cricket lovers to share excitement and support while watching the matches Live on the platform.

Replicating the exhilarating roar of the stadium, fans will also be able to determine the mood of the nation using an interactive emoji stream. Cricket lovers will be able to join in the action by expressing themselves using ‘Hotshots’ selfies or a new video feature ‘Duets’ that lets fans create customised videos showcasing their rendition of famous shots and reactions of their favourite Dream11 IPL Heroes.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube