Dhruv Dhanraj Bahl led VC fund Eternal Capital rebrands as ‘Sadev Ventures’

Eternal Capital, the early-stage venture capital fund founded by former BharatPe COO Dhruv Dhanraj Bahl, has announced its rebranding to Sadev Ventures. The rebranding to Sadev Ventures aligns the fund’s identity with its family office name that has long represented its core values and investment philosophy.

The fund will now operate with this new identity as its vision and ambition mature. It plans to not only double down on its India-first strategy but also enable many of its portfolio companies to expand overseas by leveraging global LPs and strategic partners.

Speaking on the rebranding, Dhruv Dhanraj Bahl, Founder & Managing Partner of the fund, says, “This rebrand is not a shift in direction; it’s a natural evolution. The name Sadev has always anchored our investing ethos through our family office. As our vision goes deeper into India’s entrepreneurial fabric while simultaneously tapping financial, social & intellectual capital pools across borders, it’s the right time to scale under an identity that has resonated with all our longstanding stakeholders. It also shifts the focus away from a ‘capital-only’ play and reinforces our commitment to enabling ventures that can become generational institutions.”

Founded in mid-2024, the fund has already deployed about half of the corpus, with investments in 20 startups. Some of its portfolio ventures include Asaya, Cleevo, Cookd, Gladful, Hypergro, Bidso and Liquide. With a corpus of INR 120 crore and a greenshoe option of an additional INR 120 crore, the fund has established itself as a distinctive player in India’s early-stage VC landscape, offering a leaner fee structure and strong operator-led value addition.

The fund will continue to invest in post-product-market-fit startups, with an eye on profitable revenue trajectories and long-term potential. It will also maintain its unique operator-led structure, offering what it calls the “colour of money”—blending financial capital with deep founder empathy, and access to high-impact networks.

The fund's advisory board continues to include leading operators and investors such as Suhail Sameer (ex-CEO, BharatPe), Miten Sampat (President, CRED), and Nikhil Bhandarkar (Founder, Panthera Peak). Its LP base includes overseas investors such as Chris Bayley (CoverGenius), Vish Sowani (Visa), alongside India-based leaders like Deep Kalra (MakeMyTrip), Nalin Negi (BharatPe), Shaily Mehrotra (FixDerma), and Vikas Gupta (VLCC).

The rebrand will have no impact on the fund’s existing portfolio, team, or operating structure. All commitments, investment strategy, and engagement models remain fully intact.