Colgate launches limited-edition Virat Kohli signature series toothbrushes

The autographed range of toothbrushes will be available all over India till August

e4m by exchange4media Staff
Updated: Jun 19, 2019 5:09 PM

Colgate Super Flexi Black Virat Kohli signature series toothbrushes mark the first-ever autographed range of toothbrushes by the brand. They will be available for a limited period – till August 2019 – all over India.

While the signature style toothbrush collaboration between Colgate and Kohli is a first, the Indian Cricket Team captain has been associated with the oral-care brand for a while now.

“I am as disciplined about my oral care habits as I am about my game and fitness, even to the extent of replacing my toothbrush regularly. I have been using and also recommending Colgate toothbrushes to my friends/fans for years now, which is why the idea of doing a limited-edition autographed Super Flexi toothbrushes got me intrigued and excited - primarily because I haven’t autographed a toothbrush before,” Kohli said. “And interestingly, it’s a first for Colgate too. It felt like a nice, new way to reach out to my fans, and at the same time encouraging good oral-hygiene. I hope people like it.”

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