Colgate launches limited-edition Virat Kohli signature series toothbrushes
The autographed range of toothbrushes will be available all over India till August
Colgate Super Flexi Black Virat Kohli signature series toothbrushes mark the first-ever autographed range of toothbrushes by the brand. They will be available for a limited period – till August 2019 – all over India.
While the signature style toothbrush collaboration between Colgate and Kohli is a first, the Indian Cricket Team captain has been associated with the oral-care brand for a while now.
“I am as disciplined about my oral care habits as I am about my game and fitness, even to the extent of replacing my toothbrush regularly. I have been using and also recommending Colgate toothbrushes to my friends/fans for years now, which is why the idea of doing a limited-edition autographed Super Flexi toothbrushes got me intrigued and excited - primarily because I haven’t autographed a toothbrush before,” Kohli said. “And interestingly, it’s a first for Colgate too. It felt like a nice, new way to reach out to my fans, and at the same time encouraging good oral-hygiene. I hope people like it.”
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