Celebrity engagement destination HashFame launched in India

Offers brands a one-stop destination to engage with celebrities for marketing campaigns

e4m by exchange4media Staff
Published: Sep 8, 2020 5:25 PM  | 2 min read

Open celebrity network HashFame today announced its launch in the Indian market. HashFame offers brands a one-stop destination where they can choose the ideal celebrities to drive their marketing campaigns. By offering companies a platform through which they can directly interface with celebrities, it aims to transform celebrity marketing from an often confusing process into a scalable, and reliable, media channel.

"The ability to directly connect with celebrities allows HashFame to guarantee brands the best market pricing, with zero hidden commissions and fees. Through HashFame’s dedicated business managers, client briefs are communicated directly to the celebrity, allowing for a turnaround time of fewer than 24 hours for any requests. The end result is a win-win situation for both the business and the celebrity and sets the foundation for a long-standing relationship between both parties," the company said.

HashFame has launched with a network of over 40 celebrity agencies and a database of over 2,200 celebrities across categories already in place.

“Celebrities are playing a key role in building a brand, be it generating reach with a co-branded post or partnering with brand custodians to create a marketing-led sales engine. That said, it isn’t easy for brands & marketers to collaborate with celebrities for a win-win engagement,” said Dhanush Rajendran, Business Head, HashFame. “Hashfame has been launched with a vision to offer a seamless & trustworthy communication channel between brands, celebrities/ celebrity management agencies in order to usher collaborations that benefit all parties involved. We are also focused on solving all related issues of business management, contracts, payments & much more.”

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