Britannia partners with Dunzo to home deliver food essentials

Delivery across eight cities, to be made available within the hour

e4m by exchange4media Staff
Updated: Apr 8, 2020 7:07 PM

As an immediate response to ensure uninterrupted supply of essentials, Britannia Industries has partnered with Dunzo, the on-demand e-commerce platform, to deliver all its products.

Customers can avail Britannia products through the Dunzo app in under an hour of ordering from the ‘Britannia Essentials’ store.

Dunzo’s no-contact delivery will ensure that Britannia essentials such as biscuits, cakes, rusk, croissants, milkshakes, wafers, ghee and dairy whitener, are delivered safely and securely to users across Mumbai, Pune, Delhi, Gurgaon, Jaipur, Bangalore, Hyderabad, and Chennai. The first store in Bangalore will be operational today onwards. These products will be available at Britannia’s distribution centers and Dunzo will source them from this Point of Sale (POS) to ensure the proper handling of the goods and enable better availability of these products across cities.

Commenting on the partnership, Varun Berry, Managing Director, Britannia Industries, said: “During this unprecedented time, it is critical for us to maintain a continuous supply of our products which are daily staples in millions of Indian households. With a significant rise in demand for at-home delivery, we are happy to leverage Dunzo’s innovative and most advanced technology platform, to enable seamless delivery of products every day.”

“Our teams are working round-the-clock to respond to the current situation by innovating ways to get these products to reach homes in a safe manner.”

Kabeer Biswas, CEO & Co-founder, Dunzo, said: “Across the country, there is a demand for essentials and in these extraordinary times, companies need to rise to the occasion. We, at Dunzo, are committed to helping our cities fight the COVID-19 pandemic. Dunzo’s delivery partners are enabling people to stay home by ensuring the essential needs of the city are met. Partnering with Britannia ensures that essentials are produced and packaged safely, adding to the safety measures that have been taken to ensure that our users, merchants, and delivery partners remain safe.”

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