Big Bazaar introduces ‘Cook Along’ platform for home chefs
Celebrity chefs to prepare dishes on show to be launched on December 24 on YouTube channel
Big Bazaar has introduced a new platform ‘Cook Along’ where home chefs and food lover can watch and cook dishes at the same every day.
The platform will launched on December 24 at 5pm on Big Bazaar’s Youtube Channel.
The dishes will be prepared by the country’s celebrity chefs. Home chefs can directly interact with the chefs as they prepare the dishes. The chefs will answer all questions, clarify doubts and even share tips for mastering restaurant style cooking.
‘Cook Along’ will also provide recipes for special occasions and festivals.
Launching the platform, Pawan Sarda, Head Digital – Future Group, said, “Taking a simple insight which prevails across every household and dilemma of every homemaker, this show is going to address exactly that. This is one of the biggest engagement ideas created through recipes and storytelling. We believe this will create new ways of engaging with our customers, further strengthening loyalty towards our brands, leading to consumption.”
Further easing out the cooking process, Big Bazaar’s ‘cook along’ will soon introduce ‘Recipe Kits’ of dishes that will be prepared the next day. These kits will include all ingredients that are needed to prepare the dish. Recipe kits will also be available at the nearest Big Bazaar store for the convenience of the consumers.
Big Bazaar will also launch a LIVE cookery studio where customers can witness a LIVE demo by local chefs and also participate every day.
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