BARC Week 48: Trivago leads Top 10 Brands

In the same week, FMCG brand Hindustan Lever, Reckitt Benckiser, and ITC Ltd continued to lead the category

e4m by exchange4media Staff
Updated: Dec 10, 2018 8:37 AM

Trivago climbed up to the top spot to lead the top spot in Top 10 Brands for Week 48 (November 24-30, 2018) with 12,014 insertions. Santoor Sandal and Turmeric and Axis Bank Credit/Debit Card moved to a second and third spot with 10,324 and 8712 insertions respectively.

Dr. Ortho Oil and Capsule entered the category in the fourth spot with 8604 insertions. Flipkart slipped to the fifth spot with 8505 insertions. Goodknight Power Active Plus retained its sixth spot with 8187 insertions. Roop Mantra Ayur Face Cream, Vaseline Intensive Care Lotion, Godrej Expert Rich Crème Hair Color and Freecharge forayed into seventh, the eighth, ninth and tenth spot with 8069, 7769, 7744 and 7515 insertions respectively.

In the same week, in the BARC Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser, and ITC Ltd continued to lead this category with 1,22,400, 46,007 and 39,453 insertions respectively.

Ponds India and Cadburys India moved up to fourth and fifth spot with 30,886 and 30,640 insertions respectively.   Godrej Consumer Products slipped to the sixth spot with 30,082 insertions. Wipro moved up to the seventh spot with 28,879 insertions. Procter & Gamble slipped to the eighth spot with 27,001 insertions. SBS Biotech forayed into the category at ninth spot with 23,348 insertions. Brooke Bond Lipton India retained its tenth spot with 21,581 insertions.

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