BARC Week 26: Santoor Sandal and Turmeric leads Top 10 Brands
The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream
Published - Jul 9, 2018 8:53 AM Updated: Jul 9, 2018 8:53 AM
Santoor Sandal and Turmeric led BARC’s Top 10 Brands for Week 26 ( June 23-29) with 14,081 insertions. Ministry of Health and Family Welfare climbed to the second spot with 13,288 insertions.
Lux Toilet Soap, Lifebuoy Toilet Soap and Lizol climbed up to third, fourth and fifth spots with 12,517, 12,035 and 11,278 insertions respectively.
Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream forayed in the category at the sixth, seventh and eighth spots with 11,273, 9834, 8975, 8254 and 8161 insertions respectively.
In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign with improved 1,76,086 insertions, followed by Reckitt Benckiser with 70,207 insertions.
The latter continued to reduce its insertions. ITC Ltd retained its third spot with 38,948 insertions.
Procter and Gamble climbed up to the fourth spot with 28,329 insertions while Amazon Online India slipped to the fifth spot with 27,045 insertions.
Wipro, Brooke Bond Lipton India and Colgate Palmolive on the other hand, climbed to the sixth, seventh and eighth positions with 24,184, 23,085 and 23,019 insertions respectively.
Cadburys India and Marico dropped to ninth and tenth position with 20,555 and 20,528 insertions respectively.
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