Bajaj Allianz unveils new brand identity ‘Caringly Yours’

The underlying philosophy of the brand with this new identity is the belief that no one should compromise on their day to day happiness because their problems aren’t being met with adequate solutions

by exchange4media Staff
Published - Feb 14, 2019 5:32 PM Updated: Feb 14, 2019 5:32 PM
Bajaj Allianz Caringly Yours

Bajaj Allianz General Insurance, India’s leading private general insurance company today unveiled its new brand identity as ‘Caringly Yours’. The new identity was revealed through a hoarding at high traffic vantage location in Pune, which expresses the tag line in the formation of around 1500 actual helmets. The objective behind adopting such innovative way to launch its tagline is to pass on the message to people of this city on Valentine’s Day that, ‘If you love, show care by wearing helmets’, which not only ensures rider’s safety but also a peace of mind for their loved ones.

Sanjiv Bajaj, Chairman, Bajaj Allianz General Insurance; Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance in presence of Dr. K. Venkatesham, Commissioner of Police – Pune City and actor, Radhika Apte, unveiled this hoarding encouraging the people to ride safely.

With this new identity, the company aims to reposition itself in the minds of Indian consumers as a brand that protects and cares in great detail about all their financial worries around their most prized possessions - their health, home & content, vehicles, businesses etc. The underlying philosophy of the brand with this new identity is the belief that no one should compromise on their day to day happiness because their problems aren’t being met with adequate solutions. Since most of the worries stem from a financial standpoint, the brand envisions to be there as ‘Caringly Yours’ for all its customers by creating ecosystems that protect them against all such everyday worries and problems.

Highlighting the new brand objective, Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance said that, “At Bajaj Allianz General Insurance, our philosophy has always been to work towards addressing the worries of people in whichever manner possible and being there with them when they need us. We felt that caring about the customers is taken for granted many a time and yet should be the backbone of any service industry. Be it care at the stage of consideration, purchase, experience, claim or renewal, with ‘Caringly Yours’ our intention is to make insurance a seamless part of the customers lives where they will be able to relate their everyday worries to the product and allied services that we will be able to provide. With this, we aim not just to take our service to the next level, but also aim to provide the best customer experience at every touch point”.

Speaking about the brand transition, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz General Insurance said, “The refreshed brand transformation reflects on our commitment towards solving customers worries through our proactive solutions. Humanising the brand further, it embodies our values of care, agility, and innovation. As a leader of the category, we aim to transcend the general insurance category from transactional to emotionally engaging.”

Utmost commitment to its customers and their needs has been the cornerstone of the company’s brand communication. It has always been ahead of the curve by translating needs of consumers into affordable products and exceptional services that deliver value for money. Its new tagline shall help it to clearly differentiate and distinguish its brand identity in the marketplace and help it to positively influence awareness, image as well as its vision of being the first choice insurer for customers.

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