Ariel puts together #2011dobara World Cup campaign 

The film was shared on social media by Zaheer Khan, Harbhajan Singh, Yuvraj Singh, Virender Sehwag, VVS Laxman, Suresh Raina, R Ashwin, Mayanti Langer and others

e4m by exchange4media Staff
Updated: Jun 10, 2019 7:51 PM

Ariel has come out with a campaign around the World Cup re-enforcing the faith in Team India and that we can repeat the 2011 victory.


Every cricket fan in India cheers for the country, irrespective of gender, religion, social status or location. Each one contributes in their own small way, to take the nation towards its win by cheering, praying, believing and bringing in their bit of luck to the cricket fervour. 


Over all these years, they hold the match-winning jerseys very close to them, and so is the case with the 2011 World Cup jersey, wearing which they witnessed the World Cup coming home after 28 years. 


The campaign, created by Leo Burnett, Mumbai, captures the moments of India’s victory in 2011 and states that it’s time for everyone to keep their lucky jerseys ready and wear it again while cheering for India and hope that its magic will rub off this year too.

Ariel’s #2011Dobara takes viewers down memory lane when India won the World Cup in 2011. 


It makes them relive the anxiety, hope, fear, cheer, joy, pride and celebration that all Indians experienced during the final match that was played on April 2, 2011, after which Team India lifted the Cricket World Cup after 28 years. 


In this journey, Ariel ensures clean and stain free jerseys (ready to cheer) as it gives best stain removal in one wash.

The ad that went live on June 8 has resonated with famous names from the cricket fraternity and Bollywood alike. The ad film was shared on social media by names like Zaheer Khan, Harbhajan Singh, Yuvraj Singh, Virender Sehwag, VVS Laxman, Suresh Raina, Ravichandran Ashwin, Sagarika Ghatge, Geeta Basra, Piyush Chawla and Mayanti Langer.

Sehwag shared the video on Twitter and said, “This 2011, World Cup is etched so fondly in my memory, the day #TeamIndia made our nation proud. After watching this film by @ArielIndia, I can’t wait to feel the same way again. Kyunki is baar hoga #2011dobara.”


Yuvraj Singh  posted the ad film on his Instagram handle and said: “My 2011 World Cup Jersey is one of those that I treasure immensely. It’s what I wore when I brought home the cup for #TeamIndia in 2011…. after 28 years! And I have a feeling, iss baar bhi hoga #2011Dobara. Thank you @ariel.india, this film reminds me of every moment of the 2011 World Cup!”


Harbhajan Singh also took to Instagram and shared the #2011Dobara film. He wrote in the post, “This @ariel.india film brings back all the 2011 World Cup memories to life, like when we lifted the trophy we felt like we were on top of the world. We made the entire nation proud. And to this day, I keep my winning jersey close to me. I am all set to wear my lucky jersey and cheer to see #2011Dobara.”

More and more fans are getting inspired to don their Ariel washed lucky jerseys and cheer for Team India ever since Ariel’s #2011dobara film went on air. Fairly so, after all the ad campaign brings the nation together through a common element and that is the lucky jersey wearing which they had witnessed and celebrated India’s win in 2011.

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