Ariel joins hands with Hello English app as part of Sons #ShareTheLoad campaign

South Star Nikki Galrani has been roped in to promote the campaign which has already got 73 million views

e4m by exchange4media Staff
Updated: Jun 4, 2019 3:05 PM

Ariel has announced association with language learning app - Hello English - to encourage app-learners to inculcate basic life skills as a step towards eradicating gender disparity that exists in Indian households.  

With Ariel’s latest campaign, Sons #ShareTheLoad, the detergent brand has left no stone unturned to educate young boys the values of composite learning that involves learning the household chores like laundry and cooking. 

The association with Hello English app reiterates that as we teach our sons how to pursue a career and give them the right exposure for it, it’s also important that we add to the lessons by inculcating the values and equipping them to #ShareTheLoad when they become partners. 

Joining Hello English app and Ariel to spread the message of equality was South Star Nikki Galrani. Hello English app has not just students but even housewives, mothers and young professionals as users. The event highlighted the need for everyone in the society to progress towards Equal Homes and that can only happen by eliminating disparity and gender biases that exists in most households in India.  

Galrani said, “I am truly impressed with how Ariel thought of Hello English as a touch point to spread the message of equality. All-round development of the next generation requires them to be equipped with strong academics, but along with life lessons that will make them equal partners in the future. Users enrolled with the app will get to learn how to start sharing the load at home. While girls of today can handle anything be it a basketful of dirty clothes or a competitive exam, boys of today are often unable or unwilling to participate in household chores. I just want to tell users of Hello English app that while you combat your fears and excel in the language, do embrace the values of #ShareTheLoad and see how your confidence shoots up. And a message to the moms out there - it’s time we raise our sons the way we’ve been raising our daughters.”

Arvind Kumar, Lead Sales from Hello English app said, “Our platform garners immense reach on a daily basis. With the association with Ariel, we have been able to leverage this reach towards building a more equal tomorrow. Ariel is committed to improving the lives of the consumers and creating happier homes, and this is enhanced when family members share household responsibilities. While Hello English app simplifies the process of learning and excelling in English for users across cities, Ariel with laundry at its centre continues to build a diverse, empowering and gender neutral eco-system both at home and at workplace so that we can rapidly bridge the gender inequality gap in our society. We are seeing a strong response to the equality lessons from our users.” 

Nikki Galrani also unveiled 73 million views placard- that’s the kind of success Ariel Sons #ShareTheLoad has garnered so far- since the movement was initiated on January 24.

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