AO Smith India launches #AOSmithCares Challenge in fight against COVID-19

Under this initiative, the company will contribute ₹500 to the PM Cares fund for each story of contribution that a consumer shares on the AO Smith Cares portal

e4m by exchange4media Staff
Updated: May 12, 2020 5:46 PM
Parag Kulkarni AO Smith

In an effort to applaud the work of the people who are helping and reaching out to communities during these trying times and to extend support towards the crusade against COVID-19, water heater and water purifier company A. O. Smith India has announced the launch of its campaign, #AOSmithCares Challenge.

Under this initiative, the company will contribute ₹500 to the PM Cares fund for each story of contribution that a consumer shares on the AO Smith Cares portal. Starting with its own employees, A.O. Smith is proud to introduce this initiative that allows individuals to share stories about their simple acts of kindness. The campaign will run until 15th May and the donations will be made based on the total pledges made on its portal by that date.

#AOSmithCares Challenge campaign is being launched to help connect people and encourage others to do their part in the fight against the pandemic and to bring optimism for the journey ahead of us all. People are invited to share their photographs and personal messages while tagging family and friends to help prompt them to join the effort.

“We believe that individual acts of kindness at this hour can go a long way and have an overall impact on the society as a whole,” said Parag Kulkarni, Managing Director, A. O. Smith India. We are empathetic to medical and essential service personnel who are working tirelessly to help us fight this pandemic. With this initiative, we want to do our partto help make a difference.”

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