Alcis Sports partners with Flipkart to launch official 2018 FIFA World Cup Russia merchandise online

Alcis Sports has an agreement with FIFA for manufacturing, sales and distribution of its 2018 FIFA World Cup Russia licensed apparel merchandise in India

e4m by exchange4media Staff
Updated: May 30, 2018 5:20 PM

After bagging the rights for the upcoming 2018 FIFA World Cup Russia Licensed Apparel Merchandise for India, Nepal, Sri Lanka and Pakistan, Alcis Sports today announced their partnership with Flipkart to bring Indian fans the official fan-wear merchandise of the biggest single-sport event in the world - the FIFA World Cup. Alcis Sports has inked an exclusive deal with Flipkart to retail fan-wear merchandise on the online platform.

The World Cup in Russia promises to be one of the biggest tournaments in the world and Alcis Sports expects an unprecedented response from football fans in India. Alcis Sports has lined up a comprehensive range of over550articles that will be exclusively available on Flipkart. The exclusive merchandise that will be available on Flipkart includes popular apparel categories such as T-Shirts, Polo T-shirts, Shorts, Track pants, and Tracksuits.

"Football has always been popular among fans in our country and it got a further boost when we hosted the U-17 World Cup in India. With the Russia World Cup just a matter of few months away, it is the right time to introduce these products to these fans", said Roshan Baid, Managing Director, Alcis Sports.

"Ours is a young and youthful brand and with our audience being online, this medium is a very important channel for us. And for that Flipkart was an obvious choice for us, "he further added.

Anuj Batra, President, Alcis Sportssaid, “The mandate from FIFA for the 2018 Russia World Cup licensed apparel merchandise is a wonderful opportunity for us at Alcis Sports to showcase our manufacturing capabilities and prowess. AlcisSportsis known for its advanced apparel technology at attractive price points, and we are confident that this range will find great traction among football lovers of the country. Besides online with Flipkart, products will also be available across all our 5 exclusive storesand large format retail outlets such as Lifestyle, Shoppers Stop, Central, Globus, Sports Station, etc."

Allowing football lovers to cheer for their favourite country, the licensed apparel range also incorporates country-specific merchandise for some of the fan favourites such as Brazil, Germany, England, Spain, Portugal, France, Uruguay, Belgium and Sweden.

The licensed apparel merchandise for the World Cup starts at Rs. 399 and comprises of apparel categories such as T-Shirts, Polo T-shirts, Shorts, Track pants, Tracksuits, Hoodies, Jackets, Sweatshirts, Jerseys and Caps. This comprehensive range consists of over 550 unique articles.

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