As per BARC India’s ‘What India Watched In 2018’ report, the soccer world cup garnered 111 million unique viewers and 231 million impressions

exchange4media Staff Apr 3, 2019 8:42 AM


From the sea of FIFA ad campaigns rolled out by brands, we chalk-out the top three brands that nailed their World Cup advertising and what makes them stand out.

Misbaah Mansuri Jul 12, 2018 9:00 AM


Renowned BBC sports journalist, Dan Walker chatted exclusively with exchange4media on what’s in store for viewers, the big names that he will be interviewing and more at the ongoing World Cup in Russia

Misbaah Mansuri Jun 15, 2018 8:52 AM


Manohar Bhatt, Marketing Head, Kia Motors, on being the official automotive partner of FIFA World Cup 2018

Dolly Mahayan Jun 12, 2018 8:59 AM


While the Indian soccer squad is not part of the 32 countries that have qualified for the FIFA tournament, there is a high level of buzz among Indians for the global event

exchange4media Staff Jun 11, 2018 2:11 PM


As the Official Automotive Partner to FIFA, Hyundai Motor has supplied the 530-strong fleet of vehicles including its Santa Fe, Tucson, and H-1 (Starex) models to transport the national football teams, referees, officials and delegates during the international tournament.

exchange4media Staff Jun 1, 2018 4:02 PM


Alcis Sports has an agreement with FIFA for manufacturing, sales and distribution of its 2018 FIFA World Cup Russia licensed apparel merchandise in India

exchange4media Staff May 30, 2018 5:20 PM


The action-packed season is witnessing some interesting global campaigns that personify the heart-throbbing excitement of the sporting extravaganza while getting their brands lots of visibility

exchange4media Staff May 23, 2018 9:54 AM