TAM Data- IPL 11: Aerated soft drinks record 977% jump in ad volumes
From the first match until the 57th match, 146 brands across 63 categories have advertised on Star Sports
According to the data provided by TAM to exchange4media for the time frame between the first match on April 7 to the 57th match on May 22 of Vivo Indian Premier League's 11th edition, aerated soft drinks continued to have the highest jump of 977 per cent in terms of ad volumes, compared to the last IPL season. The number of brands in the category shot up from one in 2017 to four in 2018.
This was followed by pan masala/zarda/gutkha which saw a 38 per cent jump (from one in IPL 10 to two in IPL 11). Online shopping earned a hike of 17 per cent (from one brand in IPL 10 to seven brands in IPL 11). Cellular phone services category saw a five per cent drop as the number of brands fell from four in IPL 10 to three in IPL 11. Even cellular phones, smartphones recorded a 36 per cent drop as the number of brands remained constant at nine in IPL 11.
Based on the ad volumes, cellular phones (smartphones) and cellular phone services continued to be the top two advertised categories this season. Online shopping, aerated soft drinks and pan masala/zarda/guthka were the other three categories advertised regularly. These top five categories during IPL 11 contributed 24 per cent of overall ad pie.
In this time frame, 146 brands across 63 categories have advertised on Star Sports this year, as against 83 brands across 34 categories in the previous edition of IPL on Sony MAX. There is a 85 per cent rise in the count of categories and 76 per cent rise in brands advertising during IPL 11 compared to IPL 10.
Vivo’s flagship smartphone V9 continued to be the top advertised brand in the league. The co-presenting sponsor of the tournament Jio Digital Life retained its second spot. Vimal Elaichi Pan Masala held on to their third spot while Vodafone Cellular Phone Service moved up to fourth spot. Association of Mutual Funds in India(AMFI) entered the list at fifth spot.
Read more news about IPL 2024 News, Internet Advertising, Marketing India, PR and Corporate Communication, Television Media
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube, Whatsapp & Google News
TOP STORIES
POPULAR
Disney Star: Cumulative reach at 44.8 crore viewers for first 22 days of IPL 2024
The network has said that it has garnered 18,800 crore minutes of total watch time this IPL season
Disney Star, the official broadcaster of TATA IPL 2024 has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of TATA IPL 2024 (BARC data).
Disney Star has also garnered 18,800 crore minutes of total watch time.
The cumulative reach for the live broadcast has grown 8% compared to the last season with match ratings (TVR) growing by 15%.
The clash between MI and RCB on April 11th drew an audience of 14.75 crore viewers on television, who watched a total of 1,017 crore minutes of IPL coverage on the Disney Star Network.
ShareBoldfit announces partnership with Mumbai Indians
Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise
Boldfit has announced its partnership with Mumbai Indians.
The IPL is not only a platform for showcasing exceptional cricket talent but also an avenue for promoting a healthy and active lifestyle. With Boldfit's comprehensive range of products tailored to enhance performance and support fitness goals, Mumbai Indians players and fans alike can expect nothing short of excellence both on and off the field.
"We are thrilled to join forces with Mumbai Indians, one of the most prestigious franchises in the IPL," said Pallav Bihani, CEO of Boldfit. "This collaboration aligns perfectly with our mission to inspire and empower individuals to lead healthier and more active lifestyles. Together with Mumbai Indians, we aim to redefine the standards of performance and fitness within the realm of cricket."
Through this partnership, Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise, including cutting-edge fitness tools. Fans will have access to a range of products designed to optimize their training regimes and support their favourite team throughout the IPL season.