ZEE Media Corporation to launch 500+ hyper-local social platforms

To be launched in multiple languages across the country, the digital platform is aimed at evangelising the need for better citizen governance

by exchange4media Staff
Published - Sep 26, 2013 3:51 PM Updated: Sep 26, 2013 3:51 PM
ZEE Media Corporation to launch 500+ hyper-local social platforms

Good governance begins with active citizens seeking accountability from their chosen representatives at every level – from the Parliament to the Legislative Assembly, from the local corporation to the gram panchayat. In a bid to engage and empower citizens of India in getting involved in the cause for better governance, ZEE Media Corporation has rolled out a technology-enabled initiative, christened ‘I am in dna of India’. The initiative gives power to the people to be vocal about local issues, to report news, connect with governance representatives and likeminded fellow citizens and more.

‘I am in dna of India’ is a multilingual, hyper-local, pan-India digital platform that will encompass over 500 local circles and neighbourhoods across the country over the next few months.

Commenting on the initiative, Subhash Chandra, Chairman, ZEE Media Corp said, “We keep complaining about India, we keep saying we don’t know what to do and how to do it. We try to look at the big picture, not realising that it is made up of smaller problems. Solve the smaller problems and the big problem will be solved. The change in India has to be ground up, and what we aim to do is to empower and enable Indians to do just that. With the launch of ‘I am in dna of India’, we hope that can be achieved, enabled by technology and powered by the desire of 1.2 billion plus Indians who want a better tomorrow.”

One can either be a volunteer for their locality or neighbourhood and be the face of the community, or be an active citizen by signing up, staying informed and helping their community find solutions to various problems.

The hunt to find volunteers for around 200 localities/ neighbourhoods has already begun. All one needs to do is give a Citizen DNA Test, prove why he deserves to be a volunteer and demonstrate the passion to be one.

Dr Bhaskar Das, Group CEO, Zee Media Corp said, “Today, in India, we see a lot of energy, a desire to do ‘something’ more for India. If that energy is not tapped, that desire to do ‘something’ not see outcome. The power of hundreds of hyperlocal networks, each made of thousands of people, all of who act in a focused manner to improve their locality, can surely bring the much needed qualitative change in our country.”

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