ZEE Entertainment launches its Indonesia Operations!

ZEE has launched Bollywood channel Zee Bioskop and wellness channel Veria Living to reach out to over 10 million pay TV television viewers in Indonesia

e4m by exchange4media Staff
Updated: Jan 30, 2014 5:51 PM
ZEE Entertainment launches its Indonesia Operations!

Zee Entertainment Enterprise (ZEEL) has announced its entry into the Indonesia market with the opening of its office in Jakarta and appointment of Maria Liza Ginting as Indonesia Country Head. The company also announced the launch of Zee Bioskop channel that focuses on Bollywood blockbuster movies all localised in Bahasa and Veria Living channel as the first wellness content channel in Indonesia.

Subhash Chandra, Chairman, Zee Entertainment Enterprises said, “Indonesia and India share a lot of similarities when it comes to culture, values and entertainment appetite, in addition to being maritime neighbours. Indonesia is economically one of the fastest growing markets with huge potential for pay TV growth. I am confident these launches will flag off a new beginning for our venture and relationship between the two countries.”

Sushruta Samanta, Business Head – Asia Pasific, Zee Entertainment Enterprises added here, “During the focused group research, we were amazed to see the massive response for our Bollywood content. ZEEL holds the largest Bollywood library, which will aid Zee Bioskop in setting new records in the viewership trend. Indonesia is definitely a key market for our APAC expansion plan and opening of Indonesia office is a first step towards that direction.”

Commenting on Ginting’s appointment, Samanta said, “Liza brings with her a rich experience across content acquisition & distribution and has a great understanding of local audience behaviour.”

Zee Bioskop aims to bring romance, comedy, action and drama, all dubbed in Bahasa Indonesia. The 24x7 Bollywood channel will showcase movies across all eras starring India’s most popular stars. The channel will have programming line-up such as Gelitik Senin, Selasa Tak Gentar, Kencan Bintang, Legendaris, Sinema Rasa Sayang, Sinema Perdana Jumat and Blockbuster Akhir Pekan.

Veria Living Channel, which is currently available on satellite Apstar 7, will also be available in Indonesia for distribution. It will be a one-stop solution for those who seek overall wellness and healthy living guidance right from their homes. Veria Living Channel was launched in 2007 and is a preferred channel in the US. The programming line-up spread covers a wide range of health, wellness and fitness shows such as Naturally Delicious, The Sweet Truth, Workout From Within, Rock Your Yoga, Model Guru Cameron, What Would Julienna Do?, and The Genesis of Healing.

Sharing more details on the channel, Maria Liza Ginting, Country Head, ZEEL said, “I am very proud to be a part of this prestigious Group and being instrumental in bringing this much-awaited entertainment channel of international standard, specifically customised for local audience. The initial response from our distribution partners has been very positive and I am sure the channel will live up to its tagline - Bollywood Banget (Truly Bollywood).”

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