Yebhi undergoes makeover with new logo and website
The makeover seeks to showcase the brand personality of Yebhi that is Young, Energetic and Simple
Online fashion and lifestyle shopping portal Yebhi has unveiled a new look for its website, along with a new logo for the brand. Both of these have been developed to showcase the brand personality of Yebhi that is Young, Energetic and Simple (YES!).
The new website is faster, more colourful and easier to use. Some new features have been added to the site. On the homepage there is a section called Now Selling on Yebhi, which shows what users are selecting and buying on the website in real time. On the catalogue pages, multi-select filters have been introduced to make it easier for users to select different products and features at one time. The product page has been also completely redone keeping in mind the shopping behavior of users. All these changes have been done after extensive user experience and usability studies for over six months and rigorous customer feedback sessions.
For the new logo Yebhi has adopted the colour red that symbolises youth, energy and passion. The marketing team developed the concept of the logo in-house.
Speaking on the makeover, Nikhil Rungta, Chief Business Officer, Yebhi said, “We are really happy to launch our new website and logo. It is an indication of how Yebhi is moving to the next level in the online shopping business. We feel the three most important pillars of our business are – Customers, Customers, Customers. We do everything to ensure we deliver happiness to them and our new website has been developed keeping this in mind. It is full of energy and youthfulness and is extremely easy to use. The new logo also reflects the thoughts and will help us further strengthening our brand’s identity in the consumers’ minds.”
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