The Rolling Circle wins social media mandate for LED Expo

The account will be serviced out of The Rolling Circle office in Mumbai

by exchange4media Staff
Published - Aug 20, 2019 3:34 PM Updated: Aug 20, 2019 3:34 PM
RollingCircle

The Rolling Circle, flagship brand of Mumbai-based Rolling Circle Pvt Ltd., has won the duties to manage the social media presence for LED Expo New Delhi, 2019, a B2B trade show by Messe Frankfurt India, the Indian arm of Frankfurt based Messe Frankfurt Exhibition GmbH. The company will manage the complete social media presence for the trade show, viz., Facebook, LinkedIn, Instagram and Twitter to beef up enagagements over the platforms.

On winning the account, Ritu Jhajharia, Founder-Director, Rolling Circle Pvt. Ltd. shared, "We have developed a strong bonding with Messe Frankfurt India since the inception of our relationship in 2018. Our approach and cooperation with them towards managing their social media presence clicked to result in better execution of their projects.”

“With growing confidence and matching frequency level, they developed a unique reliance upon us which resulted in more responsibilities for us, as we were awarded and trusted with more and more projects as our association grew over time.”

“The social media mandate of ‘LED Expo New Delhi, 2019’ is a result of our efforts toward satisfying Messe Frankfurt India with our services. We are enjoying the growing confidence of Messe Frankfurt India upon us and striving to further develop us to spread this confidence level in the market.”

Zayne Clarence, Project Lead, The Rolling Circle® said, “We are delighted to get the opportunity of applying our skill-sets in an event like ‘LED Expo, New Delhi, 2019’. There are some areas dedicated to futuristic innovations in the LED industry. There is a lot of scope to deliver some kick-ass designs in the category with pin-pointed messages evolving from a holistic strategy to arrest the attention of our TG. I am confident that we will be able to deliver on the trust of Messe Frankfurt India by fulfilling the project’s objective.”

Sanjay Goswami, Creative Director, The Rolling Circle® is all enthusiastic about the creative demands of the project. As the creative brief for the event specified by the client clearly underlines their preference for fresh and unique content which stands out from the last edition’s look and feel, he says that, “I enjoy working for Messe Frankfurt India as they give us the creative liberty to justify the tasks assigned to us. As long as we can drive the message forward and fulfill their objectives, they allow us with our own line of functioning. I find the event category with ample scope for coming out with brilliant design solutions that grab eyeballs of the TG.”

This is the second time, thatThe Rolling Circle have been awarded with the social media managing responsibilities for the event .This is also the seventh consecutive project level association between The Rolling Circle and Messe Frankfurt India in over a year.

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