Star Sports launches dedicated Marathi sports channel

This is the latest region-specific addition to the network’s bouquet of channels, which already includes Hindi, Tamil, Telugu, Kannada and Bangla

e4m by exchange4media Staff
Updated: Jul 16, 2019 1:35 PM

Star Sports launched a dedicated Marathi channel Star Sports 1 Marathi, July 15. The channel will offer multiple sporting events in Marathi, starting with the VIVO Pro Kabaddi League Season 7, which begins July 20. Providing live and non-live content Star Sports 1 Marathi will have on-board experts, commentators and players, building a strong and compelling offering for audiences.

The channel launch is in-line with Star Sports' continued endeavour to offer the best of sports action customised as per every market, in their preferred language.

Viewers can look forward to seeing Marathi experts - Meghali Korgaonkar Mhaskar, Gautami Aroskar, Abhilasha Mhatre and commentators including Kunal Date, Prasanna Sant and Chaitanya Sant during the VIVO Pro Kabaddi LeagueSeason 7.

The channel has created an opening show titled ‘Maharashtracha Nava Star’ which will have segments of various indigenous sports played across the state namely Kushti, Malakham, Maradani Khel, Football, Handball and much more.

To create more buzz around the launch of Star Sports 1 Marathi, the broadcaster will also be launching a campaign – ‘Awaz Marathicha’, July 20.

Star Sports 1 Marathi will be available on leading DTH and Cable Operators . The channel has an MRP of Rs 13 on a la carte basis.

Star Sports 1 Marathi will be the sixth regional sports channel from Star India which also includes Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada and Star Sports 1 Bangla.

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