SonyLIV takes 'short' route to 'long-term' success; launches two new short films

The twonew films join SonyLIV’srepertoire of 500 filmsalone in the short films category

exchange4media Staff 23-June-2017

SonyLIV takes 'short' route to 'long-term' success; launches two new short films


SonyLIV, the digital arm of Sony Pictures Networks, has released two short films – ‘Papa We Love You Too’ and ‘The Gift’. The short films have Jimmy Shergill, LekhTandon, GulPanag, MandiraBedi and Kushal Punjabistarring in them.


‘Papa We Love You Too’ revolves around the protagonist Vikas, portrayed by Jimmy Shergill, who is a 40-year-old single parent. A workaholic, his life centerson his professional achievements and materialistic acquisitions, eventually weakening the bond with his 8-year-old son. This is also reflected in the relationship Vikas shares with his father, played by veteran director, writer and actor LekhTandon.


‘The Gift’, on the other hand, is an edge-of-the-seat thriller, describing the complexities of contemporary relationships, with actors Kushal Punjabi, GulPanag and MandiraBedi portraying significant roles. The narrative lays emphasis on the visuals while the quick-paced editing throws light on how the ruthlessness of modern life and overarching desires make us commit incomprehensible acts.


“The key differentiator of SonyLIV versus other digital players is our ability to constantly provide content that mirrors trends in society. In the category of short films alone, we have a library of more than 500 originals.  Compelling storytelling coupled with superior performances is a winning formula for creating lasting impressions. These films echo our sustained efforts at providing our audiences with original, unique and thought-provoking content that resonates long after its runtime is over,” commented UdaySodhi, EVP and Head-Digital Business, SonyLIV.


Speaking to exchange4media about the rationale behind the short films, Sodhi explained, “This is a new way of connecting with our audiences. We call ourselves a theatre of emotions. That theatre of emotions comes alive with this new format of telling stories. We want to make sure that there is always something new for our audiences.”


Sodhi said that the production scale of the short films could be close to that of a single TV episode of 20–30 minutes. “This is a 10–20 minute exercise and it will be comparable to any good content created for 20–25 minutes. Imagine an episode being created for 20–30 minutes, it will probably be in that space,” he said.

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History TV18 HD to air ‘The Rise & Fall of Pablo Escobar’

Gives viewers an inside look at the hunt for Pablo Escobar as told by the US DEA agents

exchange4media Staff 14 hours ago

pablo

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good,” forms the basis for a thrilling biography of the infamous drug lord. Watch the true story of Colombia's powerful drug kingpin in “The Rise & Fall of Pablo Escobar’ this December on History TV18 HD at 10PM.

Pablo Escobar was the most notorious figure of one the darker periods of Colombia’s recent political history. Though he started out as a petty thief and small time dealer in the city of Envigado, just outside Medellin, he later was to become one of the world’s richest men due to his involvement in the cocaine trade. His dual weapons, of large-scale violence and bribery, allowed Escobar to co-opt much of the Colombian state, and bring it to the brink of collapse.

The Rise and Fall of Pablo Escobar gives viewers an inside look at the hunt for Pablo Escobar as told by the US DEA agents who hunted him and those that were there reporting.  In this two hour special, viewers will hear personal accounts from several DEA agents, as well as journalists who were part of the search and ultimate capture of Escobar.  Along with never before seen footage and photographs of Escobar’s life and capture, viewers will be taken along on the journey that was Pablo Escobar’s life and his demise.

The docudrama will air on December 14.

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Radio Mango launches 'A Day and Night Match' to promote the movie Odiyan

This is for the first time in the history of Malayalam radio that so many stars are participating in an on-air game show

exchange4media Staff 14 hours ago

RadioMango

For the promotion of the movie Odiyan, Radio Mango has launched a first of its kind in Indian radio - 'A Day and Night Match' from Dec 10.

The game has Mohanlal and the listeners on one side and the character 'Odiyan' on the opposing side. Everyday 'Odiyan' will be doing 'odi vidya' (kind of black magic) on a film celebrity, which will work by 1 am. The challenge for listeners is to save a celebrity from Odiyan's tricks before the deadline.

Everyhour, starting from 1 pm to 10pm, Mohanlal will be providing clues to find the mobile number (10 clues to find the 10 digits, clues will be based on his movies/songs/general trivia/IQ questions). Listeners have to listen to all the clues, guess the number and save the celeb by calling him/her.

The first listener to call the celebrity after 10 pm, will get a prize money of Rs 5000, which will be split between Mohanlal & the winner. If no one could crack the clues, Odiyan wins and he takes the entire prize money.

This is for the first time in the history of Malayalam radio that so many stars are participating in an on-air game show.

The game show is organized with the support of Ajmal Bismi Enterprise. 

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Mahesh Subramanian joins SportsFlashes as Chief Technology Officer

Mahesh will spearhead SportsFlashes’ technical and product vision and roadmap by leading all aspects of digital transformation and innovation across the company

exchange4media Staff 15 hours ago

SportsFlashes

Mahesh Subramanian has joined SportsFlashes, one of the top sports apps of the country, as the Chief Technology Officer (CTO). Mahesh was the Chief Technology Officer for One Championship and Scoop Whoop in his earlier assignments.

A media technology exponent, Mahesh will lead a world-class team of engineers and tech-specialists with focus on overseeing all aspects of SportsFlashes’ technology and product including mobile, OTT, data, technology asset management and product innovations. His previous work stint included brands such as Intel, Siemens, Marvell and Lucent Technologies, and has extensive experience in leading technology at Touchfone technology.

As a key member of the senior leadership team, Mahesh will spearhead SportsFlashes’ technical and product vision and roadmap by leading all aspects of digital transformation and innovation across the company. Combined with his extensive knowledge of emerging technological trends and expertise of running numerous tech start-up companies, Mahesh brings over 20 years of experience within the technology industry to SportsFlashes,” said Raman Raheja, CEO & MD of SportsFlashes.

“Sports is seeing a revolution of sorts in India and I would like to see SportsFlashes lead the Digital Revolution in the Sports Industry,” added Mahesh. Mahesh’s plans also include launching SportsFlashes in various global markets.

Available in 7 languages, Sports Flashes was launched in August 2016. It has already reached a mark of 10+Million users. Pegged as a one-stop content platform for ‘Everything about sports’, it has serving audience with Scores, live streaming, news, videos, updates and more from the world of Sports.

 

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Discover and listen to music on Amazon Prime Music with Alexa voice enabled features

Customers in India can now discover the most popular tracks from around the world through voice on Amazon Prime Music

exchange4media Staff 15 hours ago

amazonprimemusic

Amazon Prime Music has announced the launch of new voice enabled features for customers in India to bring more ways for customers to listen to and discover music. ‘Local Popularity’ and ‘Play more like this’ voice features with Alexa are designed to improve music discovery and listening experiences both on its mobile app using Alexa, as well as on Echo family of devices. This introduction of voice-enabled features, including the recently launched voice commands, represents Amazon Prime Music’s ongoing innovation to give listeners easier, natural, and more fun ways to enjoy music wherever they are. Ever curious what music listeners in Mumbai, Delhi, Chennai, Jaipur or Kolkatta are listening to, or want to enjoy international music trends across any part of the world such as New York, London, Paris, Mexico or Australia? With the ‘Local Popularity’ voice feature on Alexa, only on Amazon Prime Music, Prime members can now discover music that’s popular in these and other cities or countries by simply asking Alexa to play the most popular music in that city or country. Simply ask, “Alexa, play popular songs in Bengaluru”.

In addition, when customers are now listening to their favorite tracks on Amazon Prime Music and want to discover more, similar music, they can simply ask, ‘Alexa, play more like this’. Alexa will then select and play songs similar to that favourite track, making it easier to sit back and enjoy.

Commenting on the new feature launches, Sahas Malhotra, Director, Amazon Prime Music, said, “Whether our listeners are traveling to another country/city or sitting at home, our goal is the same – to offer customers the ability to effortlessly discover and listen to whatever music they want to hear, wherever they are. With the launch of voice enabled ‘Local Popularity’ feature in India, Amazon Prime Music becomes your global music buddy that makes discovering trending music from any part of the world magical. Similarly, with ‘Play more like this’ feature, Alexa makes the journey of music discovery customized to your favorite tracks/artists easier”.

Local Popularity:

Not living in your home city, traveling on work or on a holiday but want to stay connected with the music that’s popular locally? Looking to enjoy global charts in different cities, from across the globe? Now sitting in any part of the world, music lovers can listen to top songs from another part of the world with ‘Local Popularity’. Alexa now brings you popular music from over hundreds of top Indian and international cities at the tip of your tongue. For example, the users can say:

• “Alexa, play popular songs in Bengaluru”

• “Alexa, play what’s hot in Nashville”

• “Alexa, play music in Chandigarh”

• “Alexa, play top songs in Los Angeles”

• “Alexa, play the hits in Hyderabad”

• “Alexa, play popular songs in Milan”

• “Alexa, play music in Chennai”

Play more like this:

‘Play more like this’ provides Amazon Prime Music listeners a brand-new way to discover music customized to their favorite tracks or artists. With the launch of this feature, Alexa takes away the effort of customers having to repeatedly request Alexa for various songs or artists by playing songs or artists similar to what customers are already listening to. For example, users can say:

• Play songs similar to the currently playing song - “Alexa, play more like this”

• Play songs similar to a song title- “Alexa, play songs like ‘Shape of You’” or, “Alexa play songs similar to ‘Tareefan’”.

• Play songs similar to an artist- “Alexa, play songs similar to Arijit Singh”

Other recently launched voice-enabled features:

With the recent launch of ‘Play recently played songs’ and ‘Play songs haven’t heard in a while’, Amazon Prime Music makes it easier to go back and listen to music from an earlier point in time by asking Alexa, eliminating the need to remember specific track titles or look back through listening history. Listeners can easily ask for their recently played songs or even those they haven’t heard in a while by artist, genre or time to make the listening experience even easier, including “Alexa, play music that I was listening to last week” or “Alexa, play me the Arijit Singh song I was listening to three weeks ago”. Also, listeners can ask, “Alexa, create a new playlist from this song” or add a song from their play queue to an existing personal playlist with “Alexa, add this song to my playlist”, making it easier to track and explore music while significantly enhancing the day-to-day listening experience.

Prime Music is an ad-free service launched as a Prime benefit at no additional cost to the annual membership of INR 999/- and monthly membership of INR 129/-. Amazon Prime Music includes tens of millions of songs across major International and Indian music labels in over 20 languages including Hindi, English, Tamil, Telugu, Punjabi and multiple other Indian languages. Amazon Prime Music is available on Android and iOS mobile phone apps, Desktop app and Web player, Amazon Fire TV stick and Echo family devices.

Every Day Made Better with Prime

Prime is designed to make your life better every single day. Over 100 million Prime members around the world enjoy the many benefits of Prime. In India, this includes unlimited free & fast shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-free with Prime Music, Prime Reading, exclusive product launches, early access to Lightning Deals and more. Members in Delhi NCR, Bengaluru, Hyderabad and Mumbai can enjoy ultra-fast 2-hour delivery on Amazon devices, consumer electronics and everyday essentials on the Prime Now app. Log on to www.amazon.in/prime and become a Prime member today.

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'Dhadak' to premiere on &pictures on Sunday, 16th December at 8 pm

Stariing Ishaan Khatter and Janhvi Kapoor, Dhadak is unique saga about passionate fearless love that is willing to defy all odds

exchange4media Staff 16 hours ago

Dhadak

A love story that doesn't conform to the norms, Dhadak is a rebellious love story that goes beyond the caste divide and symbolizes the innocence of young love. &pictures - Naye India Ka Blockbuster Movie Channel is all set to premiere ‘Dhadak’ on Sunday, 16th December at 8 pm. Directed by Shashank Khaitan and produced by Karan Johar’s Dharma Productions, the movie stars Ishaan Khatter and debutant Janhvi Kapoor in lead roles, along with Ashutosh Rana, Ankit Bisht, Shridhar Watsar in supporting roles.

A unique saga about passionate fearless love that is willing to defy all odds, Dhadak became the largest first day Box Office opener for the debutants. The show stealer is Ishaan’s full of zest personality, outstanding dancing skills and a balanced performance. Janhavi entices the audience with her radiant looks and an impressive performance. Shridhar Watsar, who plays Ishaan's vertically challenged friend, is a laugh riot, and Ashutosh Rana as the menacing father and political figure is perfectly intense. The music of the film composed by the duo Ajay-Atul, sung by Shreya Ghoshal and Ajay Gogavale became an instant hit with the masses with songs like ‘Zingaat’, ‘Pehli Baar’, ‘Vaara Re’ and last but not the least the romantic anthem, the title track ‘Dhadak’.

Debutant Janhvi Kapoor said, “I received a lot of positive energy while shooting for the film and even when it released. The movie was more of a personal journey for me and so I wanted to share it with everyone. Being my first movie, I not only learnt how to feel like the character of Parthavi, but also picked up a few tricks on how to best express the role on screen. Dhadak will always be a movie that is close to my heart and I will treasure every minute detail for a long time.”

Ishaan Khatter who essays the role of Madhu in the movie added, “The movie changed my life and introduced me to some very special people. I want to be a part of good films and Dhadak was a great film to have been associated with. As the movie now premieres on &pictures, I am eager to know what will the audience who haven’t been able to watch the film say about it.”

Parthavi (Janhvi Kapoor) and Madhu (Ishaan Khatter) are college-mates in the throes of young love in the picturesque city of Udaipur. He is the son of a small-time restaurateur and she is the daughter of a local politician. They meet on the sly, tease each other and fall in love on the banks of the Pichhola Lake. But when her family finds out, the dream shatters, and the beauty of love gives way to harsh reality. The duo dodge the many obstacles and elope to a new city to start a new life.

In Udaipur, their love was splendid, full of possibilities. But in Mumbai and later Kolkata, as they fend for themselves, they find that togetherness doesn’t always bring happiness. Will their families let go of their differences and encourage their love?

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Innovation takes the lead in ABP newsroom

The channel created an innovative 360-degree setup on Tuesday to help viewers understand the ground zero of elections

exchange4media Staff 2 days ago

ABP

With the vision to keep #Deshkorakheyaagey, ABP news created first-of-its-kind reporting set-up to lift the exuberance and excitement of the dynamic movement of the election results. An innovative 360-degree setup was organized on Tuesday to help viewers understand the ground zero of elections across India.

The innovative live view of ABP newsroom included an interesting Virtual Reality set-up which gives an overview of the entire newsroom. A thematic graphical representation of data projecting city graphics data over innovative bulletin train. An active data LED wall was also installed with colour codes and alignments to help understand the dynamic movements on the results. 

Talking about the initiatives, Avinash Pandey, COO, ABP News Network, said, “Time and again, we have set a benchmark in creating new standard when it comes to innovation in newsroom. With the changing consumer behaviour, we have tried to make our today’s programming more innovative, interactive and engaging for our viewers. Our all – new & first- of-its-kind initiatives like active data LED wall and Virtual reality initiative, kept the viewers engaged during the game changing numbers of the election results.” 

He added, “On digital front, we have yet again taken a lead today in the Hindi genre segment receiving the highest concurrent visitors on desktop and mobile platforms.”
Some other initiatives like LIVE Result coverage on LED screens (outdoor) for our viewers was also installed in Delhi - Connaught Place, Kolkata - Top n Town news market, Jaipur - Near Alberta Museum, Raipur - Jaistambh Chowk along with extensive outdoor coverage. 
 

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Lux Golden Rose Awards marks 3rd year, in collaboration with Mindshare India & Star TV

Mindshare Fulcrum anchored the event with Star TV and Hotstar for content creation and broadcasting of main award ceremony

exchange4media Staff 2 days ago

Mindshare

The 3rd edition of Lux Golden Rose Awards (LGRA), which was recently held at NSCI Dome in Mumbai, congregated B-town’s biggest and brightest stars across eras to extend their support for UN’s HeForShe campaign and to stand in solidarity for gender equality in a one-of-its-kind extravaganza celebrating female cinematic legends of the silver screen.

 

Mindshare Fulcrum anchored the entire event with Star TV and Hotstar for content creation and broadcasting of the main award ceremony. The company also partnered with Hindustan Times, Fever 104 FM, Pinkvilla, Facebook and BeBeautiful for ancillary content creation. Celebrities such as Varun Dhawan, Ayushmann Khurrana, Aparshakti Khurrana, Guru Randhawa, Karan Tacker, Karan Kundrra, Nakuul Mehta and Mohit Malik joined the country's first and one-of-its-kind "I am HeForShe" movement.

 

The ceremony was a grand affair and was graced by some of the most legendary and popular faces of the fraternity such as Shah Rukh Khan, Akshay Kumar, Varun Dhawan, Karan Johar, Rekha, Alia Bhatt, Madhuri Dixit Nene, Aishwarya Rai Bachchan, Kareena Kapoor, Karisma Kapoor, Jacqueline Fernandez, Kajol, Hema Malini, Zeenat Aman, Helen and many more.

 

The performers entertained audiences with their mesmerizing and colorful jigs, and the novel combination of hosts had all in splits throughout the evening. Shahrukh Khan’s evergreen wit combined with Varun Dhawan and Akshay Kumar’s hilarious dramatics was very well received and appreciated.

 

B Town regulars and other spectators for the evening were in for a memorable surprise as they watched leading B-town male celebrities pay tribute to some of the most loved divas of Bollywood for their immense contribution in their professional and personal lives.

 

Kareena Kapoor Khan, as usual left audiences spell-bound being her vivacious self as she performed on superhit tracks of her male co-stars. Charming superstar, Varun Dhawan’s performance was a tribute, celebrating the gorgeous women he has had the chance to share screen space with. The evening also housed a sizzling performance from this year’s star debutants, the lovely ‘Dhadak’ pair Janhvi Kapoor and Ishaan who performed on hits like Dhadak, Jugni, Kar Har Maidan Fateh and the chartbusting Zingaat but the star performance of the night was by none other than the Dhak-Dhak girl of Bollywood Madhuri Dixit, who performed to Hema Malini’s Dreamgirl and to Helen’s Yeh Mera Dil. She is also seen dancing to late actress Sridevi’s Hawa Hawai and her own song, Tamma Tamma Loge.

 

The night ended on a high note with the ruling men of Bollywood – The Badshah and Khiladi along with the super charming Varun Dhawan who came together to celebrate these iconic women and the women of the country – the Lux HeForShe finale.

 

Amin Lakhani, President- Client Leadership, Mindshare India, said ‘With LGRA in its third consecutive year, we take immense pride in saying that with each passing year it has not only turned out to be a stronger but an even more successful association with brand Lux. In our three years of being associated with this project, we have only seen it grow in terms of grandeur and scale and what better than supporting the UN initiative HeForShe for an even more purposeful cause.’

Harman Dhillion, GM – Skin Cleansing, Hindustan Unilever Limited, mentioned, “For 90 years, Lux has been the beauty secret of iconic Bollywood superstars. This year, we used the grand stage of the Lux Golden Rose Awards to celebrate these women, and it was done in great style by the men of Bollywood paying an ode to their ladies. It was truly a pleasure to witness the Lux divas across generations being celebrated and a once in a lifetime experience.”

 

Premjeet Sodhi Senior Vice-President Mindshare Fulcrum South Asia, said, "LGRA has always been a project that we at Mindshare hold in high regard. We feel extremely honoured by the fact that over the past three years, we have been able to bring Lux’s grand vision to life, with each edition being even more
well-received than the last. This year, in particular, has been a matter of extreme pride, with a purpose-driven association in the form of HeForShe. The incredible success of this project would not have been possible without the tireless work and dedication of our Content+, Exchange, and Client Leadership teams, who performed extraordinarily, and delivered excellence."

 

The award ceremony created a platform for a larger- than-life celebration of the divas of Bollywood.

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Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada’s 'Aatmabandhana' will be telecast on weekdays at 10:30 PM starting 17th December 2018

exchange4media Staff 3 days ago

Aatmabandhana

Zee Kannada, has further strengthened its fiction band with innovative content post the successful launch of Paaru. 'Aatmabandhana', is a story narrating the never-ending love between a mother and her son; and how even death cannot put an end to emotions, ranging from love to revenge. The channel is all prepped to make its ardent audience enter the paranormal world with their new horror-thriller fictional show Aatmabandhana, on-air every weeknight starting 17th December at 10:30 PM only on Zee Kannada and Zee Kannada HD.

Aatmabandhana is about a five-year-old boy, Chiru, who believes that his mother, Arati, prefers his sister, Chaitra over him. In an unfortunate turn of events, Aarti along with her children, Chiru and Chaitra, meet with a road accident, and Aarti is only able to save Chaitra. Arati believes that even during Chiru's last breath, she made him feel that she chose Chaitra over him. Aarti, with the help of her maid, goes to a place to ask for forgiveness to his son’s soul, when his soul returns to vindicate his death against his mother.

The cast of Aatmabandhana comprises of the marvellous actor Rajini Amrutha who plays the pivotal role of the mother, Aarti. The talented actor Master Alaap, former Drama Juniors Season 2 contestant, who portrays the role of Chiru, and dynamic child actor Shivaani, portrays the role of the sister, Chaitra. The other actors include Lakshmigowda, Suresh Rai, Ramamurthy, Rajesh, Nethra Sindhya, Sunethra Padit. The show is directed by well-known director G. K. Satishkrishnan and produced by ingenious Mahesh Gowda and Dr. Suma under Dvija Creations banner.

The cinematography is executed by Santhosh Begankal Koppa while the story expansion and screenplay are compassed by S. Selvam and Girish Kalkoppa’s team. The credit for the dialogues, music and title song goes to Rathnagiri, Vinay, and Harshapriya respectively. The graphics design is done by Mumbai's Mudra Graphics of 'Ughe Ughe Madeshwara' fame that will ensure to take the viewers entertainment quotient to a whole new level.

Commenting on the launch, Sathiskrishnan, Director said, “We see Aatmabandhana growing in the hearts of every Kannadiga audience as it has been crafted keeping the viewers of all age groups in mind. With an aim of keeping the audience at the edge of their seats, the staggering graphics will create a new experience for viewers in every episode.”

Speaking about the new show, Raghavendra Hunsur, Business Head – Zee Kannada said, “With the successful closure of Nigooda Raatri, our channel continues to focus on giving our viewers unique and intriguing content. The Horror genre is new and exciting for our team, and we hope Aatmabandhana will keep the audience engaged”.

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RED FM introduces its newest RJ, Robot Rashmi

RJ Rashmi is the first ever Hindi speaking robot and will be seen hosting a show on RED FM

exchange4media Staff 3 days ago

Red FM

Radio network, 93.5 RED FM has come out with a new concept of having a humanoid robot as a radio jockey. RJ Rashmi, who is the world’s first ever Hindi speaking robot, will be seen hosting a show on RED FM.

The show #AskRashmi went on air on December 3 for the first time. As a part of this concept, Robot Rashmi hosts a show with RJ Raunac aka Baua in the morning from 10 am to 11 am and ‘Dilli ke kadak launde’ RJ Kisna and Ashish in the evening 5 pm to 6 pm.

During the show 'Ask Rashmi', the robot interacts with the callers and responds to their questions. These conversations vary between a plethora of topics like politics, environment, road safety with an understanding of human emotions.

On this first ever concept for the radio industry, Nisha Narayanan, COO, RED FM said, “Red FM is always working towards creating exciting content which also has the new age spark to it. It is the first time ever that a humanoid robot will be hosting a radio show in India. Rashmi the robot along with our RJ’s go on-air together in a segment called #AskRashmi. We are thrilled to have her on-air and looking forward to two weeks of fresh content for our listeners.”

Rashmi was created by Ranjit Srivastava who belongs to Ranchi. The robot was designed on the lines of Hong Kong's robot Sofia. Robot Rashmi not only speaks Hindi but can also speak English, Bhojpuri, and Marathi. This is a first of its kind programming and has never been done in the world, let alone India.

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Indigo 91.9 FM to launches 'The Reena D’Souza Show – Untold Stories of Sportsmen'

The show will be 12 to 17 minutes duration on YouTube aired on Saturdays and 60 minutes segment on Indigo 91.9 FM which will be aired on Sunday.

exchange4media Staff 6 days ago

TheReenaDsouzaShow

Indigo 91.9 FM is all set to launch The Reena D’Souza which will showcase the untold stories of our sportsmen and educate the audience about sports. The show aims to create awareness about fitness among youngsters and the advantage of staying fit. The show will be hosted by Reena D’Souza, a well-known television personality who has been hosting various shows on Star Sports Network, Star Suvarna Plus Kannada for many events like Pro Kabaddi, ISL Season 4, IPL 2018 etc., The show will air four seasons in a year which each season consisting of minimum 12 episodes which will be aired on YouTube as well as Indigo 91.9 FM. Renowned sports personalities will be invited for a four-segment format show which includes Chatting, Entertainment and Games, Tips and Best Practices of Sports and Rapid Fire Round.

The show will be 12 to 17 minutes duration on YouTube aired on Saturdays and 60 minutes segment on Indigo 91.9 FM which will be aired on Sunday.

Satyanaryana Murthy, CEO, Indigo 91.9 FM said, “It is incredibly exciting to keep up the Indigo legacy of launching innovative, clutter-breaking content that our premium audiences have come to love. And our upcoming collaboration with Reena D’Souza, where she gets up close & personal with India's champions, is sure to be a hit with our audiences. The show design has been influenced by Indigo's deep understanding of millennial audiences and highlights these celebrities who are woven into our daily lives like never before. The show will be simulcast on Indigo 91.9 FM and our social media channels on every Sunday at 10:00 am to 12:00 pm and stay tuned for more exciting announcements in the coming month.”

Amit Gupta, Managing Director and Group CEO, Asianet News Media & Entertainment Pvt Ltd said, “Over the years, the radio station for a Fun Young Bangalore and Goa, has become an iconic part of the city's’ ethos, putting together exciting programs for listeners and revelers, bringing together some of the finest artists and musicians from across the globe. With this show, we aim to give our audience a new experience of sports and fitness along with entertainment.”

Reena D’Souza, Curator & Producer of the show said, “The Reena D’Souza Show is a dream come true project. I have been working on this project for the last one year; a YouTube-based talk show wherein we bring out the untold stories from sports personalities lives. I believe everyone has a story to share and if it’s brought to the limelight, it can inspire masses. The show brings out stories from the lives of cricketers, footballers, kabaddi players, athletes, Olympian & Paralympic players. This is first of a kind initiative on YouTube wherein all sports are in the focus. Also, I am privileged to be the first sports presenter from Karnataka to have brought out a sports-based talk show on YouTube & Indigo 91.9FM. I am glad that Indigo 91.9 FM joined hands with 'The Reena Dsouza Show' to make this initiative reach bigger audiences.”

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