Saral Jeevan to launch 6 properties from March 4
Kannada channel to introduce fiction for the first time
Saral Jeevan, the info-entertainment channel in Kannada, will be launching six properties from March 4. It will add fiction for the first time to its existing content mix.
Saral Jeevan has been known for programming with a focus on mythology, history, travel and insights from Indian heritage and culture.
THE FICTIONS: The four fictions are scheduled for telecast in the weekday prime time between 8 pm & 10 pm. ‘Shiva’ starring Kannada actor Yash is set on the backdrop of a business family.
‘Hrudaya Saakshi’ and ‘Bharathi’ are fictions with family values and bonding forming the crux of the stories. They portray the importance of value system in middle class families of semi-urbane Karnataka. ‘Arunaraaga’ is a story of a happily married woman which takes sudden turns with the entry of protagonist’s old friend.
Maharaani (Saturday 9pm): The info and entertaining reality show is like a game show where anchor interacts and gives tasks to 4 young participates. They could be from the fields of Cinema, Television, Modeling, Or Students from a noted college. The tasks include general knowledge Q&As and games. Participants get attractive prizes, while the winner among them gets a special prize.
Nam Campus 2 (Sunday 8pm): The season 2 of popular college campus program is back with lot more dynamism added to it. The program includes students’ active participation with sports and funny competitions. Lots of prizes also given out.
“Saral Jeevan always stood for presenting positive and inspiring programming. Adding fiction will not dilute our unique identity, instead it helps in carrying the good message to larger viewer base” says Dr Shri Chandrashekhar Guruji, Chairman, CG Parivar Group.
“Saral Jeevan turned 3 years recently and adding fiction to strengthen the content line-up is just on time and a strategic move. While the core of programming continues to be inspired by Indian heritage & culture, the new content forms about 20% of the content mix,” said Raghunatha Reddy, Business Head of Saral Jeevan.
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