Republic Bharat gets 73 million impressions in first week of launch
With stories like #MamtaBlocksCBI and #ShardaStings, Republic Bharat has secured 2nd position in West Bengal
Republic Bharat registered 73 million impressions in its first week. Republic Bharat’s Editor-in-Chief Arnab Goswami’s own 7pm debate show, 'Poochta Hai Bharat', has got the highest reach in the genre.
Bharat’s focus has been on big stories like #MamtaBlocksCBI and #ShardaStings, which not only got the channel several impressions on social media but have also secured Republic Bharat the 2nd position in West Bengal.
“This is a brilliant start. Republic Bharat has a reach of seven crore plus in Week 1,” said Goswami.
Shashi Sinha, CEO, IPG Mediabrands said, “The Republic team has worked hard to deliver a reach of 73 million in the first week of its launch. It’s a very good start and will give them an opportunity to build their reach and market share in the coming weeks as the news genre sampling is very high in the run up to the elections. The Hindi genre is seeing the entry of a strong brand after a gap of 6 years.”
Vikas Khanchandani, CEO Republic Network said, “We are extremely happy that Republic Bharat has opened the charts with a massive 73 million reach in its maiden week. Our distribution and content teams have worked very hard to give us this fantastic start within the mass reach genre. I am extremely confident that with this magnificent start the channel will move into the top slot much faster than I anticipated. I am extremely grateful to our audiences and partners that have helped us with their support and acceptance within the Hindi news category.”
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