Radio Mirchi promotes Yatish Mehrishi as EVP and Regional Director, West & Central India

Yatish Mehrishi joined Radio Mirchi in 2009 as Station Director Delhi & Cluster Head North India

e4m by exchange4media Staff
Updated: Dec 18, 2012 6:21 PM
Radio Mirchi promotes Yatish Mehrishi as EVP and Regional Director, West & Central India

Entertainment Network India Limited (ENIL) has named Yatish Mehrishi as the Executive Vice-President and Regional Director for West and Central India.

Yatish Mehrishi joined Radio Mirchi in 2009 as Station Director Delhi & Cluster Head North India. In his new role Yatish would continue to motivate and lead the Mirchi teams in West and Central region to deliver better results in terms of revenue and listener market share.

In a prepared statement, Mehrishi said, “Radio Mirchi is synonymous with growth, innovation and leadership. I am happy to be a part of the ENIL and look forward to more fulfilling work in future.”

Mehrishi holds degrees in BTech & MBA. Prior to joining Mirchi, Yatish has also worked with brands such as Pepsi, Motorola and Airtel.

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