Radio Mango launches 'A Day and Night Match' to promote the movie Odiyan

This is for the first time in the history of Malayalam radio that so many stars are participating in an on-air game show

by exchange4media Staff
Published - Dec 13, 2018 3:33 PM Updated: Dec 13, 2018 3:33 PM
RadioMango

For the promotion of the movie Odiyan, Radio Mango has launched a first of its kind in Indian radio - 'A Day and Night Match' from Dec 10.

The game has Mohanlal and the listeners on one side and the character 'Odiyan' on the opposing side. Everyday 'Odiyan' will be doing 'odi vidya' (kind of black magic) on a film celebrity, which will work by 1 am. The challenge for listeners is to save a celebrity from Odiyan's tricks before the deadline.

Everyhour, starting from 1 pm to 10pm, Mohanlal will be providing clues to find the mobile number (10 clues to find the 10 digits, clues will be based on his movies/songs/general trivia/IQ questions). Listeners have to listen to all the clues, guess the number and save the celeb by calling him/her.

The first listener to call the celebrity after 10 pm, will get a prize money of Rs 5000, which will be split between Mohanlal & the winner. If no one could crack the clues, Odiyan wins and he takes the entire prize money.

This is for the first time in the history of Malayalam radio that so many stars are participating in an on-air game show.

The game show is organized with the support of Ajmal Bismi Enterprise. 

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