On I-Day, Zee Keralam comes up with brand campaign inspiring youngsters

The short video of 83 seconds reflects the motto of the channel, ‘Let us weave wonders in life’

e4m by exchange4media Staff
Updated: Aug 14, 2019 3:39 PM

On the occasion of the 73rd Independence Day, Zee Keralam has launched a brand film reflecting the channel’s tagline - Let’s Weave Wonders in Life. The video subtly features the aspirations and dreams of a young girl as she draws inspiration from the team that recently launched Chandrayaan 2. The team comprised many women leads.

 The film also brings back the memory of our beloved former President APJ Abdul Kalam and his inspiring quote ‘Dream High’.

 Zee Entertainment Enterprises is currently the No.1 Entertainment Network in India and Zee Keralam is their latest regional GEC. Launched in November 2018, Zee Keralam caters to the unique entertainment preferences of Malayalam audiences across.

 With the brand promise, “Neithedukkaam Jeevitha Vismayangal” translating to “Let’s weave wonders in life”, the channel stands for progressive content that will bring together generations of Malayalis through endearing stories of ordinary people challenging circumstances and crafting an extraordinary destiny.

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