O&M to acquire a stake in Myanmar’s Today Advertising

Ogilvy & Mather will be acquiring stake in Myanmar’s leading advertising agency, Today Advertising, which will boost O&M’s presence in South East Asia

by exchange4media Staff
Published - May 22, 2012 7:08 PM Updated: May 22, 2012 7:08 PM
O&M to acquire a stake in Myanmar’s Today Advertising

Ogilvy & Mather will be acquiring stake in Myanmar’s leading advertising agency, Today Advertising. This enhances Ogilvy & Mather’s pioneering spirit that goes back to being the first international agency to set shop in Vietnam in 1994.

John Goodman, who led the negotiations from Ogilvy & Mather, said, “We have had discussions with Today Advertising for some time and we are now delighted to be able to make this link formal.”

Myanmar is strategically located between India and China and the largest country in mainland South East Asia.

“Today Advertising has a great reputation in Myanmar. We believe they are the perfect partner to work with as the business potential of Asia’s newest frontier becomes apparent,” said Paul Heath, CEO, Ogilvy & Mather Asia Pacific.

Michael Lim, CEO, Today Advertising, added here, “Ogilvy & Mather is clearly the leader of all the international networks, so it makes perfect sense to become partners.”

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