Nexus Malls to celebrate a digital dussehra across its portfolio

Patrons at five Nexus Assets will be able to be a part of the campaign

e4m by exchange4media Staff
Updated: Sep 27, 2017 1:32 PM

Nexus Malls is celebrating the age old festival of Dussehra with a Digital twist. The Digital Dussehra will also see hourly winners across each of the asset on September 29 and 30. Digital Dussehra will be hosted at: Seawoods Grand Central Mall, Navi Mumbai, Ahmedabad One, Mall of Amritsar, Elante, Chandigarh, WestEnd Mall, Pune.

During these two days, patrons will see a Digital Ravana within the mall and it will take a lot of social engagement from the patrons to burn him down. Patrons across 5 assets will need to use the hashtag #GoodOverEvil with a personalized message a certain number of times to burn the Digital Ravana.

Through the ‘Digital Dussehra’ initiative, Nexus Malls intends to inspire people to overcome the evil (habits / traits they wish to get rid of) within themselves.

Nexus Malls, the Indian retail arm of the global investment firm Blackstone Group.

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