MICA programme on ‘Powering Your Advertising: The IMC Approach’

The management development programme, which will be held from Jan 29 to Feb 1, will be conducted by Prof Prriya Raj as the Programme Director

by exchange4media Staff
Published - Jan 9, 2013 7:47 PM Updated: Jan 9, 2013 7:47 PM
MICA programme on ‘Powering Your Advertising: The IMC Approach’

In the series of successful industry-oriented Management Development Programmes (MDPs), Mudra Institute of Communications, Ahmedabad (MICA) has invited participations for a four-day, fully-residential MDP on ‘Powering Your Advertising: The IMC Approach’.

The programme, which will be held from January 29 to February 1, will be conducted by Prof Prriya Raj as the Programme Director.

The MDP will help participants to add tremendous value by creating relevant, original and impactful Integrated Marketing Communications (IMC) campaigns. The MDP will be ideal for senior managers from marketing, advertising, PR (external communications) and HR (internal communications) for developing a truly integrated mind-set to deliver results that are spectacular.

The MDP on ‘Powering Your Advertising: The IMC Approach’ will be useful for any corporate manager having a strategic responsibility for communications or those who are preparing to take on such responsibility in the near future.
Senior/ middle managers (from private and public sectors), who are currently handling marketing communication, corporate communication and related activities, such as promotions, events, digital and more will benefit from this MDP.

Client-servicing and account planning managers, who would like to gain a fresh perspective in developing, designing and implementing successful integrated campaigns for their clients to get a holistic view in recommending powerful  IMC ideas to build their client’s brands.

Managers from related areas of Marketing, Sales, Corporate Communications/ Public Relations and Marketing Communications as well as key decision makers in HR to use concepts of integrated marketing communication  and deliver better results to their organisations.

Entrepreneurs who have made significant investment in advertising in building successful brands and would like to now use the IMC approach to gain synergistic advantages for their growing brands.

Developed, designed and delivered by the expert faculty at MICA, this application-oriented MDP on Integrated Marketing Communications has been made relevant, current and useful for the industry by adding latest case studies, interactive workshops and presentations by thought-leaders.

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