Mazhavil Manorama all set to launch Udan Panam Season 2

The program will be aired on Mazhavil Manorama from 27th October 2018, on Saturday and Sunday at 8 PM

e4m by exchange4media Staff
Updated: Oct 26, 2018 3:48 PM

Mazhavil Manorama is all set to launch Season 2 of Udan Panam (Instant Cash) after the astounding success of the 1st Season which ended in 1st June 2018. A unique and interesting on-ground show became a household name during its launch and thereafter. The program format was well received by Malayalees.

The programme is hosted by the entertaining duo – Raj Kalesh and Mathukutty, who added colour and life to the show and became popular in the first season among the Malayalees and today have a very good connection with the masses.

The show will feature participants from the public who will be introduced to a set of simple questions and interesting tasks which challenge both their knowledge and spontaneity. The questions will be displayed in front of them in an ATM machine screen. The contestant who answers all the questions and successfully completes the given tasks gets to collect a cash prize from the ATM. There are several levels the contestant must cross to get to the big prize, and one wrong move can mean the end of the game.

The 1st Season saw huge crowds pouring in to participate in this show and testing their luck to win some instant cash and above all to fulfill their dreams of being seen on the television screen.

The program will be aired on Mazhavil Manorama from 27th October 2018, on Saturday and Sunday at 8 PM. Eastea from Eastern Condiments is the title sponsor for this season and talks are on with some leading brands to close on the other sponsorship categories.

In addition to sponsorships, the program offers some unique opportunities for brand integrations due to the flexibility offered by outdoor locations. The Sales team has been in active discussions with some advertisers from relevant categories.

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