Manorama News unveils new brand identity

Manorama News has announced the continued success of its strategic brand evolution, marked by the ongoing "Neril Kaanam" campaign. This comprehensive initiative is now fully integrated across Manorama News's TV channel, digital platforms, and mobile app, reinforcing its commitment to clarity, speed, and reliability in news delivery.

The campaign's core, the distinctive Malayalam tagline "Neril Kaanam" (Right in Front of You), emphasizes immediacy and trust, resonating deeply with audiences. Whether viewers are tuning in for real-time updates or catching up during busy mornings, the brand refresh delivers on Manorama News's long-standing reputation for authentic and timely journalism.

This brand refresh extends beyond a simple redesign. Collaborating with Ian Wormleighton of UK's Twin Associates, renowned for their work with leading broadcasters like the BBC, Manorama News has introduced a fresh logo, larger fonts, and digital-first graphics that significantly enhance clarity and visual appeal. Breaking news, weather insights, and sports updates are now featured more prominently, underscoring Manorama News's pledge to remain "right in front of" its audience, providing essential information at a glance.

"Our goal was to seamlessly integrate into our audience's daily routines, ensuring we are present not only on television but also wherever they seek news," stated P. R. Satheesh, Chief Executive Officer of MM TV. "Neril Kaanam" perfectly encapsulates this ambition, reflecting our dedication to being accessible and relevant in today's fast-paced world."

The "Neril Kaanam" campaign employs a comprehensive 360° marketing strategy, utilizing TV, print, online, and outdoor advertising to deliver a unified brand message across all touchpoints where Malayalis engage with news.