M S Dhoni powers G Square’s campaign on zero-cash plot model
The sub-one-minute film unfolds in the setting of a Tamil wedding
by
Published: Mar 8, 2026 2:00 PM | 1 min read
Follow Us
G Square Group has launched a new campaign film, featuring cricketing icon MS Dhoni.
The sub-one-minute film unfolds in a setting instantly familiar to South Indian audiences - a vibrant Tamil wedding - where a group of friends and family gather after the celebrations and casually discuss life’s next milestones. The conversation begins with the familiar question often heard at such gatherings: “What’s next?” - a phrase that reflects the social rhythm of moving from education to career, marriage, and eventually homeownership.
Commenting on the campaign, Bala Ramajayam, Founder and Managing Director, G Square Group, said: “Our continued association with MS Dhoni reflects the shared values of trust, credibility and consistency that define both the brand and the individual. As we take this partnership forward, this campaign is designed to clearly communicate our zero-cash policy and our commitment to transparent, ethical transactions. With Dhoni at the forefront, we aim to simplify the idea of plotted investments and reinforce our promise of lowest price, full transparency and long-term value for every customer.”
Read more news about Industry Briefing, Internet Advertising, Marketing, PR & Corporate Communication, Television Media
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News