Jaquar Group partners with Koffee with Karan Season 6 as Official Lifestyle Partner
As the style partner of the show, Jaquar Group will refresh each guest with its most extensive and wide range of concepts and products
Published - Oct 5, 2018 6:56 PM Updated: Oct 5, 2018 6:56 PM
Jaquar Group, the bathroom and lighting solutions brand, has partnered with Star World for its flagship show- Koffee with Karan. Jaquar Group is the official lifestyle partner for the sixth season of the show starring star host Karan Johar, which premiers on 21st October.
As the lifestyle partner of the show, Jaquar Group will refresh each guest with its most extensive and wide range of concepts and products.
Commenting on the partnership, Sandeep Shukla, Head of Marketing and Communication, Jaquar Group, adds, “We at Jaquar Group are excited to partner with Star World for its flagship show, Koffee with Karan that takes viewers up-close to their favourite film personalities. This partnership gives us the opportunity to connect with the core audience that enjoy the show and at the same time, strengthen our lifestyle positioning.”
Conceived in 1960, Jaquar Group caters to luxury, premium and value segments with Artize, Jaquar and Essco brands respectively. They recently forayed in complete LED lighting solutions as well. With presence across 45+ countries in Europe, Middle East, Africa, SAARC region and South East Asia, Jaquar Group is one of the fastest growing bathroom brands in the world, delivering over 2 million bathrooms every year. The products by Jaquar Group hold an unviable style quotient which has been admired and awarded across the world, iF, Elle Décor, Good Design, Plus Awards and Red Dot Design are some of the awards in the Group’s kitty.
Shukla, further added, “Karan Johar's inimitable mastery of the genre, reflects in the longevity of the show is akin to Jaquar's leadership in the bathroom segment, where it has turned a purely functional space like the bathroom into an aspirational one. Now with the increased visibility of Jaquar Lighting and with Deepika Padulone as its brand ambassador, the brand values of Jaquar and Koffee with Karan match beautifully.”..
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