ITW Playworx Music and Sonu Nigam announce 15-city tour

‘Sonu Nigam Live’ tour will kick-off in October 2018, covering 15 cities involving Indian and overseas circuits that will culminate in March 2019.

by exchange4media Staff
Published - Aug 8, 2018 1:34 PM Updated: Aug 8, 2018 1:34 PM

ITW Playworx Music, the music talent management arm of ITW Playworx, and singer Sonu Nigam have announced the much-awaited multi-city tour ‘Sonu Nigam Live’.

Conceptualized and curated by ITW Playworx Music, the tour is slated to kick-off in October 2018, covering 15 cities involving Indian and overseas circuits that will culminate in March 2019.

ITW Playworx and Sonu Nigam had recently joined hands to start ITW Playworx Music. The tour will have Sonu Nigam performing to some of his resounding hits along with a slew of other renowned singers.

Talking about the tour, Sonu Nigam said, “I am happy to announce my first full-fledged tour in collaboration with ITW Playworx Music. The idea is to not only regale the audience with some of my biggest hits but to also leave them with an unforgettable experience. The vision is to make these shows larger than life and at par with international standards.”

Neeraj Bahl, CEO, ITW Blitz & Playworx Music, said, “We are thrilled to announce the maiden venture of ITW Playworx Music in the live entertainment category. The audience will get thoroughly entertained, and we are leaving no stone unturned to make it a grand success. The tour promises to be a high-octane entertainer, one that will surely take the audience on a musically charged thrilling ride.”

Sidharth Ghosh, CEO, ITW Playworx, said, “Music transcends all boundaries, and with that philosophy, we are presenting the ‘Sonu Nigam Live’ tour. The tour which will travel through national and international circuits, will have some of those cities which haven’t had much of a chance to witness the phenomenon – Sonu Nigam.”

Ghosh added, “As a performer, Sonu Nigam is in a league of his own and we are putting in all the efforts to ensure that the shows provide wholesome entertainment value to the audiences.”

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