Innovation takes the lead in ABP newsroom

The channel created an innovative 360-degree setup on Tuesday to help viewers understand the ground zero of elections

e4m by exchange4media Staff
Updated: Dec 11, 2018 6:50 PM

With the vision to keep #Deshkorakheyaagey, ABP news created first-of-its-kind reporting set-up to lift the exuberance and excitement of the dynamic movement of the election results. An innovative 360-degree setup was organized on Tuesday to help viewers understand the ground zero of elections across India.

The innovative live view of ABP newsroom included an interesting Virtual Reality set-up which gives an overview of the entire newsroom. A thematic graphical representation of data projecting city graphics data over innovative bulletin train. An active data LED wall was also installed with colour codes and alignments to help understand the dynamic movements on the results. 

Talking about the initiatives, Avinash Pandey, COO, ABP News Network, said, “Time and again, we have set a benchmark in creating new standard when it comes to innovation in newsroom. With the changing consumer behaviour, we have tried to make our today’s programming more innovative, interactive and engaging for our viewers. Our all – new & first- of-its-kind initiatives like active data LED wall and Virtual reality initiative, kept the viewers engaged during the game changing numbers of the election results.” 

He added, “On digital front, we have yet again taken a lead today in the Hindi genre segment receiving the highest concurrent visitors on desktop and mobile platforms.”
Some other initiatives like LIVE Result coverage on LED screens (outdoor) for our viewers was also installed in Delhi - Connaught Place, Kolkata - Top n Town news market, Jaipur - Near Alberta Museum, Raipur - Jaistambh Chowk along with extensive outdoor coverage. 

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