Global Advertisers executes OOH campaign for Bollywood film ‘W’

The campaign was executed through large hoardings and bus shelters across Mumbai

e4m by exchange4media Staff
Updated: Mar 26, 2014 1:14 PM
Global Advertisers executes OOH campaign for Bollywood film ‘W’

Global Advertisers was roped in for the outdoor promotion of the Bollywood film ‘W’. The campaign was executed through large hoardings and bus shelters across Mumbai.

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers said, “I am glad to be a part of this movie’s promotion, which conveys such a strong message to the society. Through the campaign for ‘W’, we wanted to encourage more and more audience to watch this movie and go home with some message.”

Elaborating on the movie, Shivang Sehgal, producer of ‘W’ said, “The movie is based on the social concept – Women of today v/s Men of yesterday. We have worked with a completely new castbecause we did not want any image tagged star. And through our movie promotions, we wanted to create a buzz in the marketfor our film. Thus, we associated with Global Advertisers. They created enough sensation in the market through their prominent media tools. I am happy with their after sales services and media planning sales for our movie.”

A musical thriller directed by Tarun Madan Chopra, ‘W’ stars Meer Ali, Abhey Jit Attri, and Sonal Giani. The film is about three women who take their own revenge against their rapists. The film hit the theatres on March 14, 2014.

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