Fork Media Group unveils #AwaazTohKar project

The campaign was launched through a music video, featuring actor and VJ Rannvijay Singh, and rappers SeeMo, Sunny G and Ranveer Paji, on AskMen India

e4m by exchange4media Staff
Updated: Aug 22, 2019 3:00 PM
Askmen India

Content marketing firm Fork Media Group, which owns platforms like Curly Tales, Hauterfly, IGN, Mashable India and Middle East and AskMen, has launched their latest music video #AwaazTohKar on AskMen India.

The video features actor and VJ Rannvijay Singh Singha and rappers SeeMo, Sunny G and Ranveer Paji. With the campaign, Fork Media aims to tell the world that the youth and the people of the country have the energy and zeal to make some noise, because its time for #AwaazTohKar.

Sammar Verma, CEO & Founder, Fork Media Group, said, "#AwaazTohKar is a very special project for us. It is often perceived that the youth of this country is indifferent to the politics and the societal issues and this is our way of breaking that notion. We have a fairly wide expanse of content ideas that we are working on and we believe that music is a great way to make ourselves heard and to reach out to the right audiences."

Siddharth Aalambayan, Head Of Videos & Content, Fork Media Group ,added, “The Hip Hop movement is an undercurrent that we always wanted to tap and with the 'tigdi' of SunnyG, SeeMo & Ranveer Paji, we found a great combination of the voice of the streets, the voice of the nation and a unique voice of the online world. We couple this with the young energy of content creators at Fork Media and even went ahead and painted a full wall of Graffiti inside our in house Fork studio's. This will now serve as a wall of voice, for the songs to come. We have a song lined up for every month, with a unique voice every time, under #AwaazTohKar."

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