Dishum International Bhojpuri Film Awards hoist Bhojpuri flag in London

The show is being marketed with a 360-degree campaign including Outdoor, Television and Print Media

e4m by exchange4media Staff
Updated: Aug 3, 2017 11:25 AM

Dishum International Bhojpuri Film Awards 2017 created history by being the first-ever regional entertainment show to be held in London on 30th July 2017. Held at the iconic O2 Arena, the awards were given away in front of a packed audience and attended by the who’s who of Bhojpuri and Bollywood entertainment industry. 

The Dishum IBFA awards will air exclusively as a three-hour extravaganza on Dishum Channel on 27th August, 2017. Organised by Yashi Films and in its third edition now, the IBFA Awards have taken a huge leap compared to the first two years of the show held in Mauritius (2015) and Dubai (2016), respectively.

The show is being marketed with a 360-degree campaign including Outdoor, Television and Print Media.

Expressing delight at spreading Bhojpuri culture across the globe, Vishal Gurnani, Director, Dishum Broadcasting said, “Bhojpuri is the second largest speaking language after Hindi. Not only in India but in every corner of the world you will find Bhojpuri speaking people. ‘Dishum Channel’ is all set to enthrall viewers and transform Bhojpuri television from 15th August, 2017. The Dishum IBFA Awards is our endeavour to spread Bhojpuri Entertainment and Bhojpuri culture across the world.”

This show had great performances by superstars like Ravi Kishan, Manoj Tiwari, Dinesh Lal Yadav (Nirahua), Pawan Singh and by leading actresses like Madhu Sharma, Divya Desai, Pakhi Hegde, Amarapali Dubey, Sambhavana Seth, Akshara Singh, Shivika Diwan, Anjana Singh, Karishma Tanna, Rashmi Desai and Seema Singh. To facilitate the occasion and honour their emotional connect with the Bhojpuri language and the industry, Bollywood icons Govinda and Shatrugan Sinha were also present.

Pawan Singh and Madhu Sharma won the “Best Actor” and “Best Actress” awards, respectively. Dinesh Lal Yadav (Nirahua) and Amarapali Dubey received the “Best Dishum Jodi Award” of the year award and Ravi Kishan got the “Best IBFA Critics Award”.

The next edition of the Dishum IBFA Awards shall be held in Malaysia in July 2018.

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