BIG Magic to launch new show Bal Gopal Kare Dhamaal

At the 8:30 pm slot the show will be pitted against SAB TV's top performing show Taarak Mehta Ka Ooltah Chashma

e4m by exchange4media Staff
Updated: Dec 2, 2014 3:19 PM
BIG Magic to launch new show Bal Gopal Kare Dhamaal

BIG MAGIC is all set to launch its newest offering, Bal Gopal Kare Dhamaal on December 22. The show is pegged on the unique equation between a common man and God in modern settings and will be placed at the 8:30 pm time slot that used to have Akbar Birbal repeats. BIG Magic has roped in veteran director Raman Kumar for the creative flow, BIG Productions as the production house and renowned television actor Satyajit Sharma in the lead.

The channel feels that HSMs are skewed towards religion, devotion and festivities and this show will put these pegs together and layer them in humour to offer audiences an engaging watch. The show is targeted across age groups and the entire family.

The show also marks the return of Raman Kumar to television, which comes with expertise in television through successful shows like Tara, Agnichakra and Sansaar. Popular television actor, Satyajit Sharma will be seen essaying the role of a common man ‘Sharmaji’ from Allahabad, where as the younger avatar of Lord Krishna ‘Bal Gopal’ will be played by the mischievous Meet Mukhi.

The character Sharma’s otherwise normal and mundane life which looks restricting becomes humorous with the entry of the young and mischievous Bal Gopal in his life. Sharmaji and Bal Gopal’s chemistry is recreated on the lines of the Arjun-Krishna duo from the Mahabharat where Bal Gopal helps him solve issues of everyday life making it for a comical and engrossing watch.

Commenting on the new show’s launch, Uditanshu Mehta, Creative Director, BIG Magic said, “At BIG MAGIC, we are always eager to offer interesting and unique content to our audiences. Backed with research and audience feedback and with an aim to bring forth clutter breaking content in humour, Bal Gopal Kare Dhamaal will highlight the unique relationship between God and a common man without being preachy. Staying true to our tagline, Chatpata Har Pal, Bal Gopal, will decode a multitude of issues through a friendly lens of satire and humour that will ensue hilarity and rib tickling laughter across age groups.”

The channel will promote the show through a robust television plan across kids, music and news channels, social media marketing, high decibel radio promotions and extensive promotion through activation and branding. They also plan to use their cinema and radio arms i.e. Big Cinema and Big FM to promote the show extensively. Also extensive on ground connect in the markets through innovations. They will focus their marketing spends in the channels core markets of UP, MP, Rajasthan and Punjab.

Currently the channel is in the process of locking in brands for the show as they are in talks with advertisers said the channel spokesperson when asked about the brands. 

At the 8:30 pm slot the show will be pitted against SAB TV’s top performing show Taarak Mehta Ka Ooltah Chashma. 

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