BCCL’s Innovation Bus starts doing the rounds again

The Innovation Roadshow organised by BCCL across key creative and media agencies in the country, to ignite creative energy for print advertising, is here again

by exchange4media Staff
Published - Dec 11, 2017 12:40 PM Updated: Dec 11, 2017 12:40 PM

This year, BCCL’s ‘Innovation Bus’ will be travelling to cover over 75 media and creative agencies across the country, giving teams a chance to travel to Cannes Lions 2018 in an all-sponsored trip by The Times of India. The teams need to create an ad/campaign using any of the innovation for any brand that their agency handles.
Starting December 11 to February 2018, the ‘Innovation Bus’ will be stationed in key agencies across the country for one entire day.
The Bus began its journey with FCBULKA, Delhi. Some other agencies it will travel to are Ogilvy & Mather, DDB Mudra, Taproot, Leo Burnett, Group M, Starcom, Publicis to name a few.
The Innovation Roadshow offers a unique platform that brings together a wide range of creative solutions for print advertising and showcases the innovation possibilities and potential of this medium. Last year, this was done across 19 ad agency offices in Mumbai, Delhi and Bengaluru engaging with more than 1200 creative talent. Some of the agencies who have been a part of this initiative are DDB Mudra, FCBUlka, Grey Worldwide, Lowe Lintas, Ogilvy & Mather, L&K Satchi Mumbai, JWT, Taproot and many more.

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