breaks into the Top 10 news platforms in India

According to the latest Comscore data, is one of the fastest growing news platforms with close to 650% growth in average time spent by users

e4m by exchange4media Staff
Updated: Dec 7, 2018 3:37 PM

With digital being the growth driver for news, has emerged as a strong player in India’s established legacy of news brands. The latest Comscore data has rated amongst the top 10 news platforms in India, with users spending an average time of 434 million minutes vis-a-vis 67 million minutes during the month of July earlier this year. This makes one of the fastest growing news platforms with close to 650% growth in average time spent by users. Also, the platform has seen a 400% growth in the average time spent per user, which has increased to 36 minutes from 9 minutes in July. was already a market leader in South Indian languages and with the launch of bi-lingual media-tech platform in July this year, the platform has broken into the national English and Hindi digital news segment and has now emerged as the leading Indian news platform in vernacular languages.

Focused on creating a compelling digital video content platform, Asianet News Network’s strong brand credibility and presence across the four southern states, with strong vernacular teams and deep regional insights, provides the group an edge to source and deliver content like none other.

Speaking on the development, Abhinav Khare, CEO, said, “9 out of 10 new internet users in India will come from the vernacular segments. The craze for high-quality video content amongst our users is high which is why at, we focus on delivering vertical video content for our users. Other than focusing on Daily & Monthly Active Users, we also focus on building high engagement, which led us to break into the top 10. Since major growth is coming from vernacular, we are confident that we will end the year in Top 5. Based on our aggressive organic and inorganic strategy, we will end the year with a base of 60 million monthly active users and monthly page views of 1 billion plus.”

Shridhar Mishra, VP – Sales, said, “This is an exciting time, we are going to generate a revenue growth of 250%+ over last year from India and Middle East Markets. We are working with Most top brands in the Entertainment, Auto, Telecom, Tech, Jewelry, Consumer Products, Real estate & Building Material segments. On the Ad tech front, we are the first ones in the Regional Media space to implement Header bidding on our platforms.”

Amit Gupta, Managing Director, Asianet News Media & Entertainment Pvt Ltd added, “2018 has been a great year for We are building deep domain expertise across board /languages and we are working on growing in-organically in Kannada, Telugu and verticals such as sports amongst others to further strengthen its position across all south languages in digital.”

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