Ananda Vikatan organises ‘Fest – Eve’ to connect with Resident Welfare Association 

‘Fest – Eve’ has been scheduled for every Saturday and Sunday and will be open for all residents of the apartments

e4m by exchange4media Staff
Updated: Jun 13, 2019 3:28 PM
Fest eve

Ananda Vikatan is proud to announce its new brand connect initiative ‘Vikatan Fest-Eve’, an RWA Activation, with an intent to bring together best brands, entertainment and lots of gifts to apartment residents in Chennai. 

An event of this kind is being conducted for the first time by Vikatan Group for 10 weeks and it is expected to enable diverse brands to reach their target audience more effectively and efficiently, at the convenience and doorstep of the public. During Vikatan Fest-Eve, the apartment residents will have an engaging evening with games, fun shows and a delicious dinner. This will be a one-day event without any age limit. Scheduled for every Saturday and Sunday, it will be open for all the residents of the apartments.

N S Easwaran, CSO, Vikatan Group, said: “Ananda Vikatan magazine understands the pulse of the people and clients, thereby an RWA activation fulfil the needs of both. Today, brands are increasing their engagement quotient and are willing to go that extra mile to provide the touch and feel factor with their TG. We have put-together Vikatan Fest-eve based on the insight that large Resident complexes serve as a captive touch point for brands who intend to reach out their TG, who has affordability and aspiration, but unwilling to explore for lack of time and initiative. Even for the time-starved residents, Vikatan Fest-eve provides an alternative entertainment by bringing the festivities to their doorstep.

Events like these help brands to reach their target audience by giving them the touch and feel of their product and brand in a unique way. 

Vikatan Fest-Eve is sponsored by Tata Nexon – India’s safest car and powered by Thirumala – Champ up and Agaram Foods – Wooden Chekku Cold Pressed Oil, Meat & Eat, Honda, Mahindra Life Spaces as Associate partners and Nippon paints as our colour partner.

Vikatan has successfully completed the second phase in four apartments – Blue Moon Harmony in Jamin Pallavaram, S&P Living Spaces in Aynambakkam, Plaza Pristine Acres in Perumbakkam and Primex Verterra in Kolapakkam.

Vikatan Fest-Eve RWA Activation is lined up over the next 8 weeks across 20 Apartment Complexes which will be of interest to advertisers who are looking at Tamil Nadu audience. In the coming weekend, this activity will take place in Mantri Navaratna in Chrompet and Plaza Tranquil Acres in Kovilambakkam.

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