Adani Group’s #GarvHai campaign looking for future sports stars
The campaign aims to discover future sports icons by being a part of their hard-fought journey
The Adani Group’s new digital campaign focuses on celebrating sports icons in their journey to discovering glory for the country.
Most athletes are only recognized after they have won medals for the country and are then quickly forgotten unless they keep winning more medals for the country.
The campaign poses some questions like, imagine if some of our sports icons today were to travel with us on train or bus. Would we be able to recognize them? This huge divide in encouraging talent and discovering future sports icons by being a part of their hard-fought journey is the central idea of the film.
The campaign, inviting talented sports persons, was mounted across five social media platforms amongst targeted groups interested in Boxing, Wrestling, Shooting, Archery and Athletics. Out of the over 3000 applications received in less than 10 days, nearly three-fourth came from online. The last date for applications is July 15.
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