ABP gears up for 2019 election with ‘Desh ka Mood’ show

The format of Desh Ka Mood will be to engage the audience and provide them with ‘food for thought’ with reference to the elections.

by exchange4media Staff
Published - Oct 5, 2018 2:29 PM Updated: Oct 5, 2018 2:29 PM

ABP News Network will begin its new show ‘Desh Ka Mood’ that will present a holistic and insightful chronicle of the general elections 2019. The show will have an in-depth analysis of the projections and the changing trends, helping the discerning viewer with the election build-up.

Talking about the show, Avinash Pandey, COO, ABP News Network, said, “Staying ahead of the industry, we started our very first show of 2019 elections on January 1st, 2018 and we are the first one to set a benchmark in setting decisive trends in terms of covering and engagement during the elections. ‘Desh Ka Mood’ is a unique format that would add a touch of freshness to the entire election proceedings.”

“The show will be a complete one-stop shop on all aspects on the general elections and will cover a wide range of questions pertaining to ratings for national leadership, top of the mind issues and satisfaction parameters with the Central government. The format of the show will be to engage the well-versed audience to provide them with ‘food for thought’ with reference to the elections. The show aims at educating, updating and inspiring the viewers,” he added.

‘Desh Ka Mood’ will be on all India projections, 6 monthly waves of vote and seat share for all 29 states along with Delhi and UTs, making a cumulative projection for all 543 Lok Sabha seats.

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