Media and creative agencies are giving workplace Diwali celebrations a creative makeover, while finding new ways to balance festive cheer with business commitments

Imran Fazal 20 hours ago

As generative tools fold shoots, adaptations and VFX into the creative desk itself, agency leaders are split on how much of the traditional production department will actually survive

Aryendra Khan Aug 14, 2026 8:53 AM

Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings

Kanchan Srivastava Jul 31, 2026 8:58 AM

Guest Column: In part two of this series, Renuka Naj and R. Chandra Mouli discuss how AI is forcing agencies into their biggest restructuring in decades, reshaping workflows

Renuka Naj & R. Chandra Mouli Jul 23, 2026 8:46 AM

Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence

Prabhakar Mundkur Jun 16, 2026 11:49 AM

One agency, 19 years, a PR Grand Prix, and now a seat on the Cannes jury. Rakesh Menon of Ulka says the category has never been more rigorous, or more necessary

Aryendra Khan Jun 3, 2026 8:54 AM

As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like

Aryendra Khan May 15, 2026 8:16 AM

As curated aesthetics and moodboards shape creative inputs, advertising is shifting from real-world observation toward reference-led expression, which may narrow originality

Aryendra Khan May 13, 2026 9:01 AM

With data moving from backend to strategic core, the world’s largest ad networks are in a race to leverage proprietary ecosystems amid AI, privacy & ROI pressures

Kanchan Srivastava Jan 1, 2026 8:26 AM

Abhimanyu Khedkar held the position of Managing Partner before assuming his current responsibilities

e4m Staff Dec 26, 2025 2:31 PM