Date-wise News
The bank's first campaign named 'Play The Masterstroke' will also feature the cricketing legend
The plea was filed by the Indian Broadcasting and Digital Foundation (IBDF), Viacom18 Media and Star India
Aditi Gupta Oct 7, 2024 5:07 PM
While e4m had reported earlier that Dharma has been seeking investors for some time, it is believed that the RP Sanjiv Goenka Group may ultimately acquire a major stake in the company
Among the sponsors are Nandu White Dhothis, KAG Tiles, A23 Rummy, Cadbury 5 Star, Haier Home Appliances, Cera Sanitaryware and Himalaya Wellness
Today’s Luminaries story discusses the journey of a phenomenal women entrepreneur and PR leader Kiran Ray Chaudhury
Ritika Upmanyu Oct 7, 2024 3:21 PM
Srishti Gairola takes on the creative mantle as National Creative Director
Jon Steinlauf was with WBD and its predecessor companies, Discovery, Scripps, and Turner for over 30 years
e4m was the first to report about the potential deal way back in March 2023. Amazon eventually confirmed with e4m in June 2024 that it had purchased some assets
Guest Column: Jeffin Thomas, AVP Strategy and Planning, McCann WorldGroup Bangalore, questions if quick commerce has cost us more than we have gained
Jeffin Thomas Oct 7, 2024 2:09 PM
The service is meant to provide advertisers the opportunity to deepen relationships with viewers
Manish Tiwary was earlier with Amazon India as Country Manager, India Consumer Business
Ogilvy's mandate will encompass a comprehensive digital strategy, including social media management, content creation and influencer collaborations
Disney Star Network’s new ad product with Tata Play delivers premium audience reach in top metros
Gopa Menon has in the past worked with companies such as Mindshare, Group M, Dentsu Isobar, and WPP
e4m Staff Oct 7, 2024 12:26 PM
In his previous tenure at dentsu, Vishal served as EVP & Head of Strategy (South & West), Dentsu Creative, where he spent more than 7 years
e4m Staff Oct 7, 2024 12:04 PM
The finding has been shared in a Meta report which also states that over half of this year’s festive season shoppers expect to shop more through e- commerce platforms
e4m Staff Oct 7, 2024 12:00 PM
Triptii's on-trend fashion sense and her ability to connect with a younger demographic make her an ideal fit for the brand, said the company
e4m Staff Oct 7, 2024 11:27 AM
Bolt is an offering designed to deliver quick-to-prepare meals from popular restaurants and QSRs within a 2 km radius of the consumer
e4m Staff Oct 7, 2024 10:58 AM
Prior to this, Aanchal Johar was with Zee Media Corporation Limited as Assistant Vice President
Rana Barua, Group CEO - Havas India, South East & North Asia (Japan & South Korea), elected Vice-President of the association
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how businesses are reimagining brand strategies and aligning with the values of eco-conscious consumers
Shantomoy Ray Oct 7, 2024 9:49 AM
Frammer was set up by Suparna Singh, Kawaljit Singh Bedi, and Arijit Chatterjee
The Mumbai police have also withdrawn the case that triggered the ED’s money laundering investigation
Swiggy has almost finalised a 25-crore sponsorship deal for the fourth season of Shark Tank India
Tribes Sports will be a comprehensive sports marketing and management business unit
Industry players say the trend signifies a shift in the modern-day needs of consumers, and desire for high-quality items that fit seamlessly into busy lifestyles
Chehneet Kaur Oct 7, 2024 9:24 AM
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
Kanchan Srivastava Oct 7, 2024 9:15 AM
Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement
Shantanu David Oct 7, 2024 8:48 AM