Date-wise News
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Akash Hariani joins Motilal Oswal Private Wealth from Kotak Mahindra Bank
The Chairman of the Board of Directors of the UAE Media Council said they are open to establishing partnerships that solidify foundations of an integrated media & entertainment ecosystem
The nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults
The campaign curated in collaboration with The Scribbled Stories, portrays the relatable nostalgia, emotions, joys and challenges of young parents
'Mary Kom and Sunil Chhetri have overcome significant challenges to achieve global recognition, mirroring Utkarsh SFB’s mission,' said Chairman Parveen Kumar Gupta
New generative AI tool enables advertisers in India to produce richer creative at scale
Brands like Jindal Panther and Amul have achieved 5X+ ROI through Cricket Live as Title and Co-Powered by Sponsors during major cricket events
NATIVE CONTENT Oct 3, 2024 3:00 PM
Club FM RJs across all six stations in Kerala went live on-air with the question: What is on your bucket list to accomplish before you turn 40?
At Viacom18, Nupur Srivastava was managing brands like MTV, Vh1, Comedy Central and Colors Infinity
The ad films have been produced by Fuel Content, with FCB India being the creative agency
Vishnu Kanth Gokul has over 25 years of experience in Sales and Business Development
Secret Alchemist has also raised $500,000 in a seed round led by Inflection Point Ventures
Other sponsors across linear TV and digital platforms include Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Maruti Suzuki, Aramco, SBI, Lenskart, Kajaria and Skechers
In line with this exclusive collection, the #GreatnessLiesWithin campaign was developed to celebrate the very qualities that make Dhoni a legend
e4m Staff Oct 3, 2024 12:44 PM
Prior to this, Abhimanyu Mathur was with Mahindra Group as Vice President – Brand
Prior to this, Krishna Khatwani was Head - Organised Trade at the company
The campaign has been conceptualized & executed by Dentsu Creative Webchutney
e4m Staff Oct 3, 2024 12:24 PM
The event announced the AI Opportunity Agenda for India white paper, and showcased its inspiration for a Gemini era, powered by Google's AI assistant
e4m Staff Oct 3, 2024 12:21 PM
The event has over the years become a hallmark of excellence, spotlighting women who exemplify outstanding leadership and creativity
e4m Staff Oct 3, 2024 12:12 PM
Prior to this, he held the role of Deputy General Manager - Customer Marketing & Sales Development at the company
Several new cars have been launched ahead of the festive season as carmakers hope positive sentiments would return soon among consumers
Kanchan Srivastava Oct 3, 2024 9:52 AM
A high-powered jury led by Sam Balsara, Chairman, Madison World, is set to pick IMPACT’s 50 Most Influential Women for 2024
A financial creditor of Siti argued that some creditors withdrew funds while the company was under moratorium and during a stay on its insolvency proceedings
IMPACT interviews eight stalwarts who are redefining the talent management industry one viral moment at a time
Anjana Naskar Oct 3, 2024 9:42 AM
Number of unique visitors on social media sites has also declined this year compared to 2023, reveals a Comscore report
In regular BARC homes, monetary incentives and the sense of contributing to national viewership patterns often encourage participation, an approach that doesn't work in premium households
Tasmayee Laha Roy Oct 3, 2024 9:04 AM
Neville Taraporewalla is an industry veteran with over 30 years of experience and has been the President & Board Director of BCCL Worldwide Inc
Prerna Tiku, Chief Marketing Officer, MTR Foods, talks about the brand’s 100-year legacy, balancing authenticity and innovation, marketing strategies, the road ahead and more
Ritika Raj Oct 3, 2024 8:27 AM